Marketing Coordinators develop and execute marketing plans and strategies. They stand as the Marketing Manager’s right-hand men (and women) and act as a bridge between employees, clients, suppliers, and the marketing management team. They also help planning, implementing, and monitoring marketing, branding, and advertising activities in order to improve the brand’s image and increase customer satisfaction.
More specifically, Marketing Coordinators are responsible for conducting market and prospect research, strategizing and developing marketing proposals, drafting reports, and keeping up-to-date with the industry’s latest developments, trends, competitors, and promotional opportunities.
The role and responsibilities of Marketing Coordinators may vary from one company to another. In some cases, it is considered an entry-level job, often referred to as a Junior position. On the other hand, some employers may require the individual to have earned significant experience in the field prior to being hired, which is usually the case for Senior positions. Some companies hire both Junior and Senior Marketing Coordinators in order to diversify their team’s skill set and expertise.
Here’s a non-exhaustive list of common tasks Marketing Coordinators are required to complete.
- Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness:
- Supporting marketing project development under the direction of the Marketing Manager;
- determining the feasibility and profitability of new market or existing campaigns;
- fostering and executing marketing and advertising campaigns by analyzing Sales forecasts;
- managing on-going marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness;
- assisting the Marketing Manager with the implementation of online marketing strategies through social media accounts;
- giving ideas, recommendations, and plans to contribute to the optimization of marketing strategies; and
- scheduling promotional presentations, maintaining an annual project calendar, and ensuring deadlines are respected.
- Assisting Marketing Managers in the target delimitation for products, brands, or services:
- Researching, analyzing and summarizing market trends;
- studying competitors market behaviour and strategies; and
- keeping up-to-date on industry activities and trends.
- Executing marketing plans, campaigns, and strategies in line with the agreed budget:
- Providing detailed reports on budget expenses to the Marketing Manager.
- Overseeing marketing material:
- Coordinating, editing, and optimizing any material concerning advertising, branding, and marketing;
- reviewing each project to guarantee it complies with the product’s information before its submission to the Marketing Manager;
- ensuring that every material is consistent with planned marketing strategies; and
- monitoring and maintaining promotional materials inventory, when necessary.
- Providing assistance to the Sales team in order to achieve the company’s goals:
- Giving marketing advice and support for a better understanding of the brand’s voice and personality to determine the most profitable mean of distribution.
- Preparing detailed monthly, quarterly, and annual market reports in order to present current and forecasted data:
- Summarizing the assessment conducted by Marketing Analysts on the effectiveness of past and on-going strategies;
- analyzing the feedback of previous or current marketing campaigns;
- measuring the impact and outcomes of marketing activities; and
- compiling competitors’ data by distinguishing their products’ characteristics, market share, pricing, and advertising and comparing the results with the actions taken by the marketing department.
- Building strategic relationships and partner with key industry players, agencies, and vendors:
- Researching and reporting on potential strategic relationships
- Assisting Marketing Managers in the development and execution of all marketing and advertising strategies.
- Liaising with creative teams to coordinate and supervise marketing activities.
- Compiling and analyzing data in order to accurately report impact and outcomes of marketing activities.
- Observing competitors’ marketing campaigns and their impact and keeping up-to-date with marketing trends and requirements to ensure all marketing strategies comply with the latest practices and standards.
The average Marketing Coordinator salary is $51,521 per year or $26 per hour. This is around 1.6 times more than the Median wage of the country. Entry level positions start at $36,000 while most experienced workers make up to $72,000. These results are based on 188 salaries extracted from job descriptions.
- Outstanding creativity, insight, and a positive, go-to attitude:
- Being able to anticipate and adapt to customers’ needs in a proactive and strategic manner.
- Impeccable interpersonal and communication skills:
- Communicating clearly, both in writing and verbally, in order to convey innovative ideas, as well as to build trust and cultivate relationships with clients, coworkers, customers, distributors, and retailers; and
- being customer-oriented and a demonstrated team player
- Strong organizational and time management skills:
- Having strong multitasking skills; being able to work independently and as part of a team in a dynamic, fast-paced environment;
- being organized enough to run several campaigns at the same time;
- being versatile, flexible, and willing to work within constantly changing priorities; and/li>
- ibeing able to prioritize tasks and responsibilities accordingly.
- Strong leadership and project management skills:
- Pushing themselves and others to achieve results and exceed goals; and
- being resourceful, energetic, and displaying a strong desire to take initiative.
- Analytical and problem-solving skills:
- Effectively reading and interpreting information; and
- identifying issues and resolving problems in a timely manner using creativity and good judgment.
- Administrative skills:
- Being proficient in Microsoft Office Suite and Adobe Products, including spreadsheets and flow charts software.
- Proactive, reliable, responsible, and accurate with excellent attention to detail.
In addition to the aforementioned skills, Marketing Coordinator must have an extensive knowledge of social media platforms and digital analytics.
The academic background expected from Marketing Coordinators will depend on the profile settled by the hiring company. Junior Coordinators are usually required to have completed a bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or have obtained an equivalent certification. Due to the fact that the Junior Marketing Coordinator position is considered an entry-level job, little to no work experience is needed (usually from 0 to 4 years) as they will usually receive a sort of on-the-job training that confers them a better understanding of Marketing, Sales, Customer Service, and branding. On the other hand, Senior positions usually require at least 5 years of previous experience working in the Communication field, as well as having obtained a master’s degree in a related area.