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What does a
PR Coordinator do?

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Other common names for this position: Public Relations Coordinator, Public Relations Agent, Public Relations Consultant, Public Relations Officer, Public Relations Practitioner, Public Relations Representative, Public Relations Specialist, PR Officer, Advertising Consultant, Communications Consultant, Communications Officer, Communications Coordinator, Media Coordinator, Spokesperson


Public Relations Coordinators analyze, develop, and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations, and for performers, athletes, writers, and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed.[1]

PR Coordinators essentially manage the public’s perception of the companies or clients they represent, ultimately maintaining or improving their clients’ reputation and credibility. They also monitor media coverage and use multiple communication channels and media platforms to promote their clients’ image and brand.

Primary Responsibilities

Here’s a non-exhaustive list of common tasks Public Relations Coordinators are required to complete.

  • Handling all aspects of different PR activities and strategies in order to manage the company or their clients’ public image:
  • Conducting extensive research and planning, implementing, and managing PR strategies;
  • monitoring publicity and conducting research to find out the concerns and expectations of the company or client;
  • handling the company’s communications with the public, including consumers, investors, reporters, and other media specialists;
  • planning publicity strategies and campaigns;
  • developing, implementing, and evaluating communication strategies and programs designed to inform clients, employees, and the general public of initiatives and policies of the company they represent;
  • maintaining and updating internal and external communication portals, such as newsletters, websites, and social networking pages;
  • presenting creative work to clients for approval or modification;
  • keeping clients up-to-date on new promotional opportunities and the progress of their current PR campaigns; and
  • commissioning or undertaking relevant market research.
  • Attending networking and media events, as well as meetings with clients, suppliers, and partner organizations.
  • Liaising with internal and external stakeholders and business associates, such as employees, senior management teams, media professionals, and advertising and marketing agencies in order to coordinate the different aspects of the campaigns and PR activities.
  • Assisting in the preparation and distribution of PR materials, such as press releases, brochures, posters, ad campaigns, and company reports.
  • Initiating and maintaining contact with the media to create visibility opportunities:
  • Arranging interviews and news conferences;
  • contacting and getting people in the media to cover their events or conferences;
  • acting as a spokesperson for the company or client and answer written and oral inquiries;
  • assisting in the planning and execution of press launches, compiling reports, and presenting new products to the press, if any;
  • writing concise stories for press outreach in a variety of formats;
  • liaising with journalists, influencers, and other members of the media;
  • implementing media campaigns and strategies; and
  • pitching and placing necessary media coverage.
  • Coordinating promotional events such as open days, speeches from senior managers, company visits, exhibitions, tours, and community projects.
  • Maintaining the company’s press list up-to-date by collecting and editing the contact information of journalists and other members of the media.
  • Keeping up-to-date with all issues that affect the company or organization, as well as the latest industry developments:
  • Avoiding or responding to negative media coverage.
  • Ensuring compliance with the company’s bylaws, regulations, policies, and procedures.

Daily Tasks

  • Drafting press releases and preparing information for the media.
  • Responding to information requests from the media.
  • Helping clients communicate effectively with the public.
  • Helping maintain their client or organization’s corporate image and identity.
  • Drafting speeches and arranging interviews.
  • Creating and updating media guest lists, tier media lists, and distribution lists.
  • Evaluating communication and promotion programs to determine whether they are compatible with their client organization’s public relations efforts.

The average salary for PR Coordinator related jobs is $43,300 per year or $22 per hour. This is around 1.3 times more than the Median wage of the country. Entry level positions start at $30,000 while most experienced workers make up to $61,000. These results are based on 3 salaries extracted from job descriptions.

Gross Salary43,300.00 $
CPP- 1,970.07 $
EI- 814.04 $
Federal Tax- 4,206.42 $
Provincial Tax- 2,095.25 $
Total Tax- 9,085.78 $
Net Pay*34,214.22 $
In Ontario, Canada, if you make 43,300.00 $ a year, you will be taxed 9,085.78 $. That means that your take home pay will be 34,214.22 $ per year, or 2,851.19 $ per month. Your average tax rate is 20.98% and your marginal tax rate is 29.62%.
* Deductions are calculated based on the tables of Ontario, Canada income tax.
Job Offers
There are currently 101 available job offers for the PR Coordinator position on Below is a list of available jobs, based on Canada's most populated metropolitan areas.
Education is key ! Over [number] graduates attended one or more of these schools prior to becoming a PR Coordinator. These Schools usually offer specialized courses and programs that impart the necessary knowledge and skills required by most employers.
Top 5 Schools in Canada
to become PR Coordinator
  • 1
    Montreal, Quebec
  • 2
    Montreal, Quebec
Required Skills and Qualifications
  • Outstanding creativity, drive, willingness to learn, and initiative.
  • Full understanding of media needs and media relationships:
  • Having a tactical understanding of all primary social media platforms.
  • Interpersonal, communication skills, and public speaking skills:
  • Communicating clearly, both verbally and in writing, in order to create a clear and communicative environment with clients, organizations, companies, journalists, representatives, lawyers, and staff members;
  • being friendly enough to build a rapport and receive cooperation from their media contacts;
  • being able to deal with a diverse group of people in potentially adversarial situations using a calm, polite, tactful, discreet, and effective approach;
  • being able to write press releases and make presentations; and
  • being confident while addressing the public in a clear enough manner in order to get their message across, and while giving presentations and pitches to the client.
  • Organizational and time management skills, ability to prioritize and plan effectively:
  • Having strong multitasking skills; being able to work in a dynamic, fast-paced environment;
  • being organized enough to run several events at the same time; and
  • coping with pressure and working to tight deadlines.
  • Analytical, problem-solving, and decision-making skills:
  • Identifying issues and resolving problems in a timely manner exercising good judgment and critical thinking;
  • being a clear thinker, especially when dealing with the media; and
  • using good judgment in what they report and how they report it.
  • Trustworthy enough to manage sensitive/confidential information.
  • Proactive, reliable, responsible, and accurate with excellent attention to detail.

PR Coordinator positions usually require a bachelor's degree in Public Relations , Communications, English, Marketing, or Journalism. Many graduates enter the profession at a junior level or move into PR following a Marketing, Journalism, or Advertising career. Pre-entry experience in PR, Communications, Marketing, and Media is highly desirable, although relevant paid experience might be difficult to find. In this case, volunteering is a very useful way of gaining experience. Helping at a local charity can give the candidate exposure to planning events, contacting media outlets, and writing press releases and articles.

Developing a diverse range of experience, obtaining professional qualifications, and maintaining a consistently high level of performance is the key to success and rapid career progression in this field.

PR Coordinators must be able to work well with many types of PR specialists and other professionals to report the facts accurately. The information they write may have legal consequences; therefore, they must work alongside the company or client’s lawyers to be sure the information they release is both legally accurate and clear to the public.

PR Coordinators usually work in offices during regular business hours; however, they will spend a greater amount of time socializing and networking with new and existing clients, business partners, and industry professionals; these activities are typically conducted after regular office hours. PR Coordinators work in high-stress environments, often managing and organizing several events and campaigns at the same time.