Corporate Sales Managers have the main responsibility of planning, organizing, directing, controlling, and evaluating the activities of establishments and departments involved in commercial, industrial, institutional, e-business, and wholesale and retail sales. 
A Corporate Sales Manager is responsible for maximizing the Sales of a company by setting realistic expectations and pushing through them with determination and drive to make the company’s revenues grow as much as possible. Corporate Sales Managers play a key role in the success or failure of an organization; they are the ones who have an essential role in achieving the sales targets that will eventually generate revenue for the organization.
Here’s a non-exhaustive list of common tasks Corporate Sales Managers are required to complete.
- Planning, directing, and evaluating the activities of Sales departments in commercial, industrial, wholesale and retail, and other establishments:
- Organizing regional and divisional Sales operations;
- establishing organizational policies and procedures related to Sales;
- determining strategic planning in relation to new product lines and services;
- leading the Sales team into building relationships with business clients and managing negotiations of sales agreements;
- setting weekly, quarterly, monthly, and annual sales targets for the Sales Executives and other Sales Representatives, making sure these targets are realistic and achievable;
- devising new and original strategies and techniques necessary for achieving the sales targets;
- assigning members of the team to the company’s accounts;
- researching and identifying sales opportunities, generating leads, and targeting potential clients;
- meeting with important clients and scouting for potential prospects on a regular basis;
- approving all sales plans and budgets; and
- acting as a company representative in trade shows and other related events.
- Recruiting, organizing, training, advising, motivating, and managing Sales staff:
- Monitoring the performance of teams and sales goals;
- reading and evaluating the staff’s sales reports; and
- ensuring that each team member meets individual goals, as well as the overall sales goal of the company.
- Meeting with other company Managers to ensure that business objectives are being properly executed and are on schedule.
- Working alongside the Marketing department to understand and communicate marketing messages and trends to the staff, as well as to ensure common objectives are clear:
- Putting together a team formed by a Project Manager, Product Designers, technical experts, and other professionals to help develop a marketing plan that would benefit both the client and the company; and
- carrying out brand promotion.
- Developing, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty.
- Keeping up-to-date on current market changes and trends to be able to come up with new and original sales strategies:
- Attending educational workshops and reviewing professional publications in order to maintain professional and technical knowledge;
- reviewing and adapting to information regarding product innovations, competitors, and market conditions; and
- monitoring the competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
- Planning and organizing Sales staff daily work schedule.
- Focusing sales efforts by studying existing and potential needs of clients.
- Developing, maintaining, and improving relationships with key accounts.
- Writing and submitting daily sales reports.
- Setting sales targets for Sales Executives and Representatives.
- Keeping up-to-date on current market changes and trends.
The average Corporate Sales Manager salary is $73,062 per year or $37 per hour. This is around 2.2 times more than the Median wage of the country. Entry level positions start at $51,000 while most experienced workers make up to $102,000. These results are based on 58 salaries extracted from job descriptions.