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What does a
Travel Agent do?

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Other common names for this position: Travel Advisor, Travel Counsellor, Booking Agent, Booking Specialist, Booking Counsellor, Booking Consultant, Travel Agency Agent, Travel Information Specialist, Travel Consultant, Travel Agency Consultant, Travel Centre Agent, Travel Centre Counsellor, Travel Centre Consultant, Travel Information Agent, Reservation Agent, Travel Agency Reservation Agent, Reservation Sales Agent, Tourist Information Counsellor


Travel Agents help individuals, groups, and business travellers plan and organize their travel schedules, from purchasing tour packages to booking flights and hotels. They must be familiar with the process and technicalities of flights and hotel reservations in order to provide the necessary information to their customers in a timely manner. Most Travel Agents work in travel agencies, although many practice their profession individually as freelancers and get paid a percentage of what they sell.

Most travel agencies are specialized in certain destinations and types of travellers. Some agencies only work for business travellers and may have special arrangements with some hotels and airlines (e.g. special booking fees), while some others specialize in leisure or adventure travel and work with clients looking for a vacation.

In many English-speaking countries, the term “Travel Agent” can be used interchangeably with “Travel Consultant” or “Travel Counsellor.”

Primary Responsibilities

Here’s a non-exhaustive list of common tasks Travel Agents are required to complete.

  • Providing clients with information about their trip (e.g. flight schedules and accommodation options, transportation, and all related costs), as well as general information about their destinations (e.g. most popular attractions, local customs and languages, and safety information):
  • Providing advice to travellers regarding passports, visas, or currency exchange.
  • Advising their clients on the best options for their trips:
  • Recommending hotels;
  • offering transportation options; and
  • providing general advice about the destination.
  • Planning and organizing vacation trips for individuals, families, or groups, overseeing all details including flights, hotels or accommodations, means of transportation, and activities:
  • Using online reservation systems to promptly book transportation and accommodation for their clients.
  • Selling travel and vacation packages to their clients:
  • Designing packages to be sold to clients or helping clients design their own packages; and
  • promoting packages designed by hotels, resorts, and cruise lines.
  • Keeping up-to-date with the most popular vacation destinations available:
  • Researching new and popular destinations.
  • Creating and maintaining a profile of their clients in order to achieve a better service:
  • Keeping track of clients’ personal information, travel history and preferences, as well as special needs and requests.
  • Managing administrative operations:
  • Requesting and managing payments from clients;
  • paying for flights, hotels, and transportation; and
  • providing a detailed list of costs to their clients, along with all corresponding receipts.
  • Staying alert and being able to solve any inconvenience the travellers may come across, such as missed flights or misplacing hotel reservations.
  • Being aware of the importance of a holiday’s insurance and being able to sell one.

Daily Tasks

  • Receiving and answering phone calls and emails from clients, providing advice, and addressing their inquiries and complaints when necessary.
  • Greeting and advising clients that walk into the agency.
  • Checking availability and prices of flights and hotels, as well as travel packages.
  • Booking flights, hotels, or travel packages.
  • Checking for promotions or special offers.
  • Promoting destinations, airlines, hotels, and travel packages.
  • Being aware of upcoming promotions or offers.
  • Selling holiday’s insurance.

The average Travel Agent salary is $33,513 per year or $17 per hour. This is the same as the Median wage of the country. Entry level positions start at $23,000 while most experienced workers make up to $47,000. These results are based on 59 salaries extracted from job descriptions.

Gross Salary33,513.17 $
CPP- 1,485.62 $
EI- 630.05 $
Federal Tax- 2,838.70 $
Provincial Tax- 1,387.55 $
Total Tax- 6,341.92 $
Net Pay*27,171.25 $
In Ontario, Canada, if you make 33,513.17 $ a year, you will be taxed 6,341.92 $. That means that your take home pay will be 27,171.25 $ per year, or 2,264.27 $ per month. Your average tax rate is 18.92% and your marginal tax rate is 25.52%.
* Deductions are calculated based on the tables of Ontario, Canada income tax.
Required Skills and Qualifications
  • Outstanding interpersonal and communication skills:
  • Communicating clearly with clients, both in writing and verbally, in order to explain everything related to their trip and provide them with the necessary assistance;
  • having a friendly and engaging personality and being able to work as part of a team; and
  • being sales oriented and able to negotiate on behalf of clients.
  • Outstanding organizational skills:
  • Being able to plan out an entire detailed schedule; and
  • multitasking; being able to do several tasks at the same time in a quick and timely manner.
  • Analytical and problem-solving skills:
  • Being able to work under pressure and react quickly to solve any problem that clients may have; and
  • being able to quickly identify the person that can help them solve each problem.
  • Administrative skills:
  • Being proficient in computer skills such as basic word processing, spreadsheet and data base management, as well as specialized flight tickets retail software;
  • being able to design and explain a detailed budget; and
  • being able to use basic office equipment.
  • High levels of initiative, resourcefulness, flexibility, and compromise.

Acting essentially as a Salesperson, a Travel Agent must come across as someone trustworthy and honest. Personal presentation and general hygiene are of utmost importance. A Travel Agent must appear clean, healthy, and have a positive, can-do attitude. Politeness and communication skills are important as there are many specific details and policies in travelling, airline tickets, and hotel reservations that most clients are not familiar with.

A Travel Agent must be able to understand and, therefore, explain all the intricacies of the trip to their clients. Hence, in order to better serve their clients, Travel Agents also need to be knowledgeable about travel and touristic affairs, including currency exchange policies and rates, global news, foreign customs and languages, and best dates for each destination.[1]

Most travel agencies require applicants to have at least one (1) or two (2) years of previous experience in either Retail or Travel related business for entry-level positions. Experience working in Hospitality is also acceptable. For more advanced positions the majority of agencies prefer to hire aspirants with a degree in either Travel, Tourism, Business, or Hospitality.[2]

In Canada, depending on each particular province, Travel Agents are required to be licensed by a regional office or work in a travel agency that has a valid licence issued by the provincial government. Some provinces require licences for individual Travel Agents while some others only require the agency to be licensed. [3]

Job Offers
There are currently 1082 available job offers for the Travel Agent position on Below is a list of available jobs, based on Canada's most populated metropolitan areas.