Media Experts - Coordinator, Search Marketing Systems
IPG Mediabrands
Toronto, Ontario, Canada
3d ago

Media Experts is a leading Canadian media agency helping major Canadian brands deliver messaging across broadcast, print, out of home and digital.

We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working mediasystems that drive brand engagement and deliver outstanding business results.

We are currently looking for an Coordinator, Search Marketing Systems

KEY RESPONSIBILITIES

  • Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.
  • Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.
  • Develops, implements and communicates on SEO / PPC synergies
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
  • Create promotional text ads for use with a variety of campaigns across different publishers and develop ad testing and optimization programs.
  • Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management & SEO Platforms .
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.
  • Monitor campaign budgets to make sure they are being managed properly and that all reporting, launches and deliverable deadlines are being met.
  • Joins and participates in campaign briefings, customer meetings, presentations and reporting calls
  • Adhere to Media Expert’s SEM / SEO processes and procedures.
  • REQUIRED SKILLS

  • 0-1 Years of SEM / SEO Experience in Agency environment
  • Excellent Written & Verbal Communication skills
  • Expert SEM / SEO Knowledge
  • Ability to interpret large amounts of data to develop actionable insights
  • Working knowledge of AdWords, BING Ads, Bid Management Platforms, Ad Serving Technologies, Competitive Intelligence Platforms
  • Strong Analytical & Research Skills including working knowledge of Web Analytics platforms
  • Advanced Certification on AdWords and BING Ads
  • Strong Knowledge and Understanding of How Other Media Affects SEM / SEO
  • Experience in A / B testing concepts
  • Advanced working knowledge of Excel, Word, Power Point
  • Strong attention to detail, problem solving, analysis and time management skills.
  • Work well under pressure in a very fast paced environment.
  • Ability to demonstrate passion for marketing and online advertising.
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

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