Brand Manager Wireless - Chatr
Rogers Communications
Toronto, Ontario, Canada
4d ago

Date : Nov 19, 2019

Location : Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind.

To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream.

A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

We are looking for a passionate, disciplined brand marketer with a track record of success. You strive for great work with every campaign that not only breaks through with innovative ideas, but helps deliver against business objectives.

You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions.

You are able to prioritize and juggle many tasks at once.

We are looking for someone with a solid understanding of broadcast, digital, social, experiential and customer base marketing.

You thrive in a fast-paced environment and can navigate the creative development and media planning process. You are very comfortable developing communications briefs and understand the value it brings to the overall process.

You are a self-starter who can work within a team environment, and lead cross functional teams.

This individual will develop and lead execution of wireless launch campaigns with the end goal of creating differentiation in market to achieve business targets and capture the greatest share.

They will work closely with internal Marketing, Digital and Performance Metric business partners, the broader Rogers Brand team, Legal and Agency partners (Creative and Media) in order to bring winning campaigns to market on brand, on time, and on budget.

What you will be doing :

  • Plan and deliver full year integrated marketing / brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns
  • Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, & consumer insights
  • Lead small, medium, and large sized cross functional campaigns from the development of insight-driven communications briefs through to in-market execution and post campaign analysis
  • Support Senior Brand Manager in development of annual and quarterly brand strategy
  • Manage the execution of production process working closely with internal, agency & production partners to meet deadlines and track campaigns.
  • Ensure product alignment to overarching brand strategy
  • Project manages the implementation of communication programs with a quarter over quarter outlook.
  • Responsible for strategy and execution of SEM working closely with internal / external partners to manage the strategy against the quarterly search budget.
  • Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency
  • Regularly communicate project status & timeline updates to internal stakeholders
  • Publish project post-analysis reports with recommendations for future campaigns
  • Monitor & evaluate competitive activities and share points of view on opportunities for chatr
  • What you bring :

  • A minimum of 5 years of experience in Brand Management, marketing, advertising an asset
  • Cross functional leadership
  • University or College degree, preferably in Marketing, Advertising / Communications or Business
  • Proven experience in successfully managing complex organizational structures and relationships
  • Project management skills
  • Analytical thinking
  • Proactive, Self-motivated and Solution-oriented
  • Superior communication skills - written and oral
  • Working knowledge of MS Office suite of products
  • Shift : Day

    Length of Contract : Not Applicable (Regular Position)

    Work Location : 333 Bloor Street East (012), Toronto, ON

    Travel Requirements : Up to 10%

    Posting Category / Function : Marketing & Marketing Communication

    Requisition ID : 150320

    Together, we'll make more possible, and these six shared values guide and define our work :

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what’s right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment
  • What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.

    We recognize the business value in creating a workplace where each team member has the tools to reach their full potential.

    At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best.

    Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.

    You matter to us! For any questions, please visit the Rogers FAQ.

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