Digital Marketing Specialist

RC Design Inc

Newmarket, Ontario

1d ago

Key Responsibilities

Participate and assist in new client pitches

Manage relationships directly with clients

Create, define and manage various elements of a client’s direct marketing strategy

Develop strategies and processes directly linked with DM Campaigns

Discussing the client’s core message and target audience

Brainstorming visual and copy ideas with other members of the creative team

Setup, track, analyze and report directly to the client on website analytics and PPC initiatives and campaigns in accordance with client goals

Participate in client calls during campaign kick-off and as necessary thereafter

Responsible for documenting all processes and creating SOP’s for each project

Recommending solutions / tools for Best Practices for efficiencies and project roll-out for RC Design business

Assist with scoping relevant project requirements

Brainstorm and develop concepts for advertising campaigns

Define target audiences and write user personas

Analyze client sites for areas that can be improved and optimized

Conduct keyword research to identify powerful keywords that drive valuable traffic

Write and optimize effective SEO content for blogs, websites and social media accounts (page titles, meta descriptions, h1s, alt tags, etc.)

Create and post social media content for clients, as required

Write powerful calls-to-action to convert visitors

Fill websites and other content with effective keywords

Develop and implement link building strategies

Analyze keywords and SEO techniques used by competitors

Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Be skilled in writing clear, effective, relevant, concise and grammatically correct copy for a multitude of platforms and medium

Understand and deliver copy that reflects different language styles for various target markets

Education

Bachelor’s Degree, Communications, Marketing, or related field a plus

Minimum of 3 years of relevant digital marketing experience

Google certification a plus

Qualifications

A solid understanding of SEO / SEM

Proficient with Digital Marketing tools to assist with manage campaigns SEM RushGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle Data StudioGoogle AdsFacebook Business ManagerLinkedIn Campaign Manager

Understanding of keyword / keyphrase strategy

Compensation

Competitive salary, commensurate with experience

Position Type Salaried Full-Time

Benefits

Shared benefits package 100% coverage

Flexible Hours (within a typical working day)

Remote work opportunities

Open collaborative working culture

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