Customer Marketing Lead - Remote-(18043493)
About Syngenta Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life.
Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges : growing more food with fewer resources.
A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.
Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.
Join us and help shape the future of agriculture. About Us We invite you to help our Canada team shape the future of agriculture.
At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the Marketing Team is currently seeking a Customer Marketing Lead .
In this role you will be accountable for the development and implementation of customer targeted strategies, campaigns and tactics at the grower and channel level in support of the business Must Wins.
You will also be a key collaborator with Marketing, Commercial Sales and Key Account Management to drive offer development and customer engagement We have a Flexible Work Location approach and this role can be based in Guelph,ON, Calgary, AB or remotely across Canada. What will you do :
Key liaison between front line salesforce and marketing teams
Leading change of the commercial go-to-market approach
Understand grower needs and utilize customer segmentation to help deliver a positive experience that enhances loyalty and brand adoption
Lead Campaign planning process to develop the objectives and strategies to achieve the Must Win Battles aligned to our customers
Set direction to the Canadian Business to guide positioning, messaging and activities to help achieve the Must Wins
Interpretation of market dynamics and market intelligence to develop deep understanding of the channel and competition
Establish and track agreed-to market share and contribution objectives
Key collaborator with Marketing Operations on the tactic implementation plan along with providing market context on materials to support the tactical plans
Work with the Program Lead for the development of programs (broad and targeted)
You are someone with :
4 year degree in Agriculture, Sciences, Business Administration, Marketing / Communications or related field
5+ years of Strategic Sales and / or Marketing experience within the Agriculture industry
In-depth knowledge and understanding of crop protection products
Strong customer focus
Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical, problem solving / decision making, teamwork and planning / organizing skills.
Knowledge of Canadian agriculture including agronomic, seed and chemical crop protection practices
Knowledge of principles of marketing including campaigns,marketing best practice,CRM ,KAM, segmentation and long-term valuation
Knowledge of communication principles and techniques, knowledge of market dynamics, competitive environment and able to use market research effectively to understand customer, markets and channels
What We Offer :
We offer a competitive base salary and incentive bonus potential, combined with challenging and meaningful work, learning and career development opportunities and a great team environment
A culture that celebrates diversity & inclusion, promotes personal and professional development and offers flexible work options to meet both your work and personal needs
Comprehensive Benefit offering, Pension and Group Retirement program with company match, and Profit Sharing.
Focus on Wellness and innovative programs that support overall health and wellbeing such as annual Lifestyle Account and free Headspace App
Progressive Employee Policies and Programs including a Flexible Work Location approach, and a vacation policy that provides up to 30 days’ vacation for all employees
Please note that Syngenta has a COVID19 mandatory vaccination policy that applies to this position