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Brand Manager, Corporate & Medical
MacDonald Search Group
Toronto, Canada
38d ago

Brand Manager, Corporate & Medical Responsibilities :

  • Assist in establishing direction of assigned brands including brand positioning, volume objectives, promotional planning and execution, advertising / media strategies and identification of key issues;
  • Create strong relationships with all internal departments and foster partnerships with external stakeholders such as agencies and suppliers;
  • Have a firm and comprehensive understanding of regulatory guidelines as they relate to cannabis in Canada;
  • Play a significant role with key supplier ensuring mutually beneficial, healthy and sustainable relationships;
  • Management of significant budgets within a very regulated yet robust and variable operating environment;
  • Lead the annual brand plan development process for assigned brand(s);
  • Execute all marketing initiatives, including but not limited to retail promotion, point of sale and merchandise, packaging design, sponsorships, advertising, media planning and direct mail.

    • Qualifications :

  • Undergraduate degree, MBA preferred;
  • Minimum of three years experience in a significant marking capacity;
  • Experience in consumer-packaged goods or a related industry;
  • Solid understanding of marking management;
  • Proficiency in the use of productivity software;
  • Solid leadership skills, previous supervisory experience would be considered an asset;
  • Strong inter-personal skills;
  • Trustworthy with the ability to maintain strict confidence.

    • Michael van Olm at MacDonald Search Group

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