Senior Manager, Acquisition Strategy
Loblaw Companies Limited
Toronto, CA
12d ago

President’s Choice Bank is a wholly-owned subsidiary of Loblaw Companies Limited (LCL) and was established to promote President’s Choice Financial services offered by strategic partners in all regions of Canada.

PCF has grown to over 3 million customers earning millions in better interest rates, free groceries and other rewards. It operates in the following segments :

  • Mastercard : The President’s Choice Financial Mastercard is offered and operated by President’s Choice Bank.
  • Insurance : Home and auto insurance, travel and pet insurance are offered through affiliates and relationships with several insurance companies.
  • PC Services, which includes PC Financial Insurance, The Mobile Shop, Prepaid Cell Phones Express and gift card businesses, is a new business in growth mode.
  • PC Optimum : All PCF customers have the opportunity to earn PC Optimum Points that can be earned and redeemed in all LCL stores.
  • Loblaws Inc. is a wholly-owned subsidiary of Loblaw Companies Limited (LCL). LCL is Canada’s food and pharmacy leader, with a network of corporate and independently-

    operated stores in communities across the country, employing close to 200,000 Canadians. PCF is an important business unit within LCL that manages and develops products and service programs to improve the customer experience, maximize value, and provide a platform to enhance customer insights and relationships.

    PCF’s vision is to provide superior value financial products to consumers.

    The Acquisition Strategy team will develop acquisition strategies using advanced analytics and modeling / machine learning with rich customer and prospect data to optimize acquisition channels and profitability.

    This role will lead the team to deliver on this objective by providing thought leadership and collaborating with key stakeholders to drive forward the overall acquisition strategy.

    What You'll Do :

  • With a focus on advanced analytics and modeling / machine learning, leverage a team of analysts to understand how the behaviour of customers and prospects, their interactions and touchpoints contribute to their overall customer experience to develop the overall acquisition strategy.
  • Collaborate with product, marketing, and sales teams to develop thorough understanding of business objectives to deliver customer-
  • focused insights, analytics solutions and customer acquisition strategies.

  • Establish and maintain a framework from which statistical analysis is used to measure the effectiveness of acquisition strategies, multi-
  • variate and A / B testing to ultimately inform and refine acquisition strategies.

  • Using data driven analytics, establish Plan targets for customer acquisitions, optimizing the customer mix between face to face and digital channels.
  • Evaluate new tools, technology and data sources by liaising with internal and external partners.
  • Keep abreast of the competitive environment in the financial industry as well as the enterprise; be able to react quickly to changing trends that impact customers.
  • Build for the future and provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team and proactively work to maintain a talent pipeline to fulfill current and future business needs.
  • Present acquisition strategies and recommendations to key business stakeholders.
  • Ensure compliance and audit requirements / documentations are created, maintained, and oversight abilities are continuously improving.
  • What you will need :

  • Post-Secondary education or equivalent experience in a quantitative field preferred (Statistics, Mathematics, Computer Engineering / Science, or Operations Research)
  • Minimum of 7 years progressive experience analyzing structured and unstructured data, developing and executing on strategies and making strategic recommendations to management.
  • Strong leadership, interpersonal and people management skills with the ability to manage relationships across all levels of the organization.
  • Experience in working with statistical software applications (e.g. SAS, R, or Python)
  • Experience with SQL, Adobe Analytics and Google Analytics is an asset.
  • Strong MS Office (Excel, Access, PowerPoint) skills.
  • Excellent analytical, storytelling, and problem-solving skills.
  • Ability to distill and communicate complex analytic recommendations to both technical and non-technical stakeholders, both orally and in written presentations.
  • Results oriented. Demonstrated ability to be part of multiple projects / initiatives of varying size and complexity, while prioritizing and balancing multiple tasks within a fast-
  • LI-MM2

    Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.

    We thank all applicants for their interest, however, only those selected for an interview will be contacted.

    Number of Openings :

    PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.

    Accommodation is available upon request for applicants and colleagues with disabilities.

    In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.

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