Digital Marketing Specialist
Hearing Solutions
Toronto, Canada
4d ago

What you will do :

  • Maximize leads from all digital marketing campaigns including SEM, PPC, SEO, SMM, and email marketing
  • Develop digital campaigns that drive awareness and generate high quality leads including creative development, copy writing, video production, etc.
  • Refine and optimize campaigns to improve performance and reduce costs
  • Research and implement personalized consumer journeys using email marketing automation aimed at conversion and consumer relationship building
  • Generate, edit, publish and share content that builds meaningful patient relationships and encourages the target market to take action
  • Produce campaign performance reports
  • What we are looking for :

  • University or college degree in digital marketing
  • Minimum 3 years professional digital marketing experience, with a passion for keeping up on the latest trends in the industry
  • Certification in Google Ads and Analytics
  • Demonstrated experience tracking performance and analyzing data to continuously improve business results
  • Hands on WordPress experience
  • Superior verbal and written communication skills
  • Extensive knowledge of email software, segmentation and automation
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Considered a bonus : copywriting experience, video production and editing, experience targeting 60+ demographic
  • Candidate must be available to work from our Head office located in North York.

    This is not a consultancy or remote location project.

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