Regional Marketing Coordinator
Gateway Casinos & Entertainment Limited
Burnaby, BC
16d ago

Gateway Casinos & Entertainment Limited ( Gateway ) is one of the largest and most diversified gaming and entertainment companies in Canada.

Across its 26 gaming properties in British Columbia, Ontario and Edmonton, Alberta, Gateway currently employs approximately 8,600 people and boasts approximately 429 table games (including 48 poker tables), 13,818 slots, 82 restaurants and bars and 561 hotel rooms.

As the new service provider for the Central Gaming Bundle in Ontario, Gateway recently added two new properties and one new planned build in Wasaga Beach to its portfolio.

A multi-pronged growth strategy has seen Gateway diversify and expand its product offering, including developing proprietary casino and restaurant brands, dramatically improving the gaming customer experience while attracting new customers.

Some of Gateway's proprietary brands include Match Eatery & Public House, Atlas Steak + Fish and the new Halley’s Club. In 2017, Gateway celebrated 25 years in the business of gaming and entertainment in Canada.

Further information is available at.

Why Work For Us

Gateway celebrates and empowers those employees who made it all possible. A career at Gateway means great people, a great atmosphere and careeradvancement opportunities across our 26 locations.

Our employees thrive with ongoing training and leadership programs for all while working in an engaging and fun environment. Join us today!

The Position

The Regional Marketing Coordinator provides marketing support to all prescribed sites in a set region by developing and executing strategic marketing initiatives to attract customers, build loyalty, and contribute significantly to positive financial outcomes.

The role creates and assesses varied markets and adjusts programming within those markets in a timely fashion.

Key Responsibilities

  • Provides insight to corporate marketing on casino market / financial needs and provides innovative solutions to meet these needs.
  • Communicates all corporate marketing and BCLC initiatives to site senior leadership in the prescribed region and ensures they understand and elevate these programs to site ambassadors.
  • Ensures all regional marketing initiatives are in compliance with regulatory and Company policies and procedures.
  • Implements, sets performance objectives and ensures achievement of objectives for prescribed sites in accordance with the marketing strategy and loyalty objectives.
  • Oversees delivery of the master-brand and sub-brands are in line with corporate Brand Marketing.
  • Assists sites in producing and managing their annual marketing programs including promotions, event calendars, loyalty initiatives and casino entertainment.
  • Works closely with the database team to ensure initiatives are properly executed and ensures corporate marketing is provided with site data to complete post analytics on all marketing initiatives completed within each quarter.
  • Works to create a competitive advantage through the design, development and implementation of marketing programs in the region.
  • Reviews regional advertising plans with site senior leadership and advises Advertising if adjustments are needed.
  • Oversees the process of building customer maps at each casino to understand the customer experience and identify areas of improvement.
  • Assists with ensuring that social media platforms are being utilized and subject matter provided to social media team.
  • What You’ll Require

  • Post-secondary Degree in marketing, business or a related field preferred
  • Marketing experience is an asset.
  • Casino experience or strong knowledge of casino industry and related marketing strategies is preferred.
  • Solid understanding of casino operations and hospitality or customer service
  • Proven leadership and managerial skills.
  • Knowledge of marketing principles and best practices.
  • Attention to detail and ability to prioritize multiple projects with quality within prescribed timelines.
  • Excellent written and verbal communication skills.
  • Proficient with word processing, spreadsheets, email, internet navigation, social media and presentation software.
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