SEO/SEM Specialist
CAA Club Group
Thornhill, ON, CA
4d ago

Job Title SEO / SEM Specialist Education Post Secondary Education Location 1. Thornhill Office - Thornhill, ON CA (Primary)

Career Level Experienced (Non-Manager) Category Marketing / Communications Job Type Full-time Job Description

As Canada's largest automobile association, we are passionate about keeping our Members safe whether they are on the road, at home, or travelling abroad.

Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.

Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development and we regularly recognize their achievements and outstanding results.

We work hard and play hard. We're about doing what's right, and feeling good about it

CAA Club Group is currently looking for a SEO / SEM Specialist to join our team.

In this role, you will be working on thing like :

  • Understand business objectives to establish actionable goals and roadmaps. Able to provide top level strategic thinking, vision and insights to drive big ideas and SEM / SEO initiatives with measurable results
  • Be the SME on all aspects of search engine optimization and paid search by keeping abreast of the latest research, techniques, best practices, and updates
  • Make use of SEO tools and supporting software to perform site audits and compliance checks
  • Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
  • Building SEO strategies that help structure the website architecture as well as support and guidance for marketing campaigns
  • Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
  • Perform keyword research and work directly with copywriters, web developers, and marketing teams to execute strategies and revenue opportunities
  • Work with Strategists to align paid and organic marketing and ultimately build a cohesive digital marketing campaign
  • Collaborate with design and development teams to implement SEM / SEO best practices and strategies
  • Measure, gather insights and continuously optimize SEO / SEM activities to improve performance. Use data and analytics to identify opportunities for optimization and form hypotheses and design, execute, and analyze tests to optimize for performance; scale winners
  • Create weekly, monthly, and quarterly reports to evaluate performance against forecast and plan
  • Job Requirements

  • Post-secondary education with a degree / diploma in digital marketing, business, or communications
  • 3+ years’ experience in SEM / SEO with demonstrated knowledge in optimizing paid and organic search listings
  • Proficient in HTML, CSS & Javascript
  • Google AdWords Certification (preferred)
  • Recognized SEO certifications (preferred)
  • Preferred) Experience with JIRA

  • Experience with standard Google products / tools (Analytics, Site Console, MyBusiness)
  • Experience with 3rd party SEO tools and Services (Example : MOZ, BrightEdge)
  • Understanding of web design, graphic design, and copywriting for SEO / SEM
  • Please note : Internal applicants are asked to formally express their interest by applying online no later than 10 business days of position being posted.

    We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).

    CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs

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