Our Marketing Teams at Best Buy Canada are home to some of the most creative and strategic thinkers in the company. From graphic designers to writers, media analysts to the managers who bring it all together, Marketing is made up of diverse and talented people all committed to one goal : building lasting relationships with our customers.
The Email Campaign Developer is a contract position to the end of December 2020 and is responsible for overseeing the development and deployment of new and existing Email marketing campaigns for Best Buy Canada.
This individual will develop and deploy mass, targeted, retargeted and lifecycle email campaigns to follow the customer journey.
As an Email Campaign Developer you will
Provide overall Marketing and Email support by helping with advancement of features and capabilities, staying current with best practices, and assisting with the implementation and adoption of new technologies
Design, code (HTML / CSS) and implement creative and effective emails that align with brand standards and meet the needs of internal and external stakeholders.
Manage and prioritizes multiple projects within given deadlines
Work with stakeholders to ensure proper proofing and approval of all projects
Test emails in multiple platforms and environments against expected outcomes and for rendering check & proactively identify and resolve content or coding issues
Provide technical recommendations based on technical limitations and opportunities as well as email best practices
Integrate and test email campaigns with accurate data tables and targeted lists, ensuring the content reflects the customer attributes in the data and the dynamic contents are populating accordingly
Create simple and complex automations to deliver automated recurring campaigns
Integrate HTML modules from different sources and software, understand how they interact with the others & update business rules within each software to provide the best customer experience
Communicate regularly with team members and leaders regarding common goals, significant events, and troubleshooting potential problems before productivity is affected.
We hope you are passionate about
Teamwork team player who works well both independently and with cross-functional teams
Continuous improvement creative and a learner by nature
Communication strong written and verbal communication skills with the ability to manage multiple projects while meeting tight deadlines
The experience we need
3+ years of email marketing and development experience including strategy, implementation, analytics and reporting
Front end development on web or emails using HTML and CSS
Knowledge of how to set-up highly dynamic and modular emails through Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP / marketing automation tools : Adobe Campaign, Responsys, StrongView and / or Silverpop
Knowledge of email best practices
Certificate or Degree in Web / Multi-media / Digital Marketing
We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology