A Digital Ads Strategist is responsible for monitoring the digital advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish.
The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.
Monitor campaign orders from Vendasta's Marketplace
Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with expert execution
Communicate professionally with Partners and Advertisers
Delegate tasks to various teams and team members to achieve campaign launch
Troubleshoot problems with advertising technology
Ensure data integrity in the campaign tracking pipeline
Proficiency with a variety of digital advertising platforms is an asset :
Search Engine Marketing
Good understanding of Google Analytics, Google Adwords, Facebook Ads
An understanding of marketing funnel and choosing the right tactic based on the client's goal
An eye for typography, composition and color with pixel-level attention to detail
Independent decision maker; can take calculated risks and deal with ambiguity
Ability to work independently with minimal supervision within a strong team environment