Digital Ads Strategist
VENDASTA TECHNOLOGIES INC.
SASKATOON, SK, CA
4d ago
source : SaskJobs

A Digital Ads Strategist is responsible for monitoring the digital advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish.

The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.

Responsibilities

Monitor campaign orders from Vendasta's Marketplace

Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with expert execution

Communicate professionally with Partners and Advertisers

Delegate tasks to various teams and team members to achieve campaign launch

Troubleshoot problems with advertising technology

Ensure data integrity in the campaign tracking pipeline

Qualifications

Proficiency with a variety of digital advertising platforms is an asset :

Search Engine Marketing

Good understanding of Google Analytics, Google Adwords, Facebook Ads

An understanding of marketing funnel and choosing the right tactic based on the client's goal

An eye for typography, composition and color with pixel-level attention to detail

Independent decision maker; can take calculated risks and deal with ambiguity

Ability to work independently with minimal supervision within a strong team environment

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