As the Marketing & Communications Lead, you are enthusiastic about developing and promoting an exciting brand in a fast-growing meaningful industry.
You are responsible for executing the marketing strategy in electronic and print formats. You are an expert in developing online profiles for the brand and assisting in creating an engaging community of followers through helping to design and maintain websites and social media platforms.
You strive to maintain and improve the representation of the brand across all media and help to ensure that all marketing initiatives have driven measurable results.
Execute the implementation and evolution of the brand
Plan and execute all aspects of marketing initiatives by using your creative expertise and marketing experience
Produce creative marketing materials for email, print, and digital activity
Provide and develop online collateral to deliver measurable results
Assist with website design, maintenance and improvement
Plan, organize and execute trade shows and conferences.
A Bachelor of Arts / Bachelor of Science Degree or diploma related to graphic design and marketing or equivalent working experience in either an in house or marketing agency as a designer, coordinator or manager
Familiar with Google Analytics and web page design principals
Skilled in Content Management Systems and web design tools (WordPress, Adobe Muse, etc.)
Knowledge of public relations, social media, and online marketing
Experience in HTML, CSS, and Web CMS
Open to travel infrequently if required
Outstanding computer literacy skills such as Microsoft applications, online SEO tools, Adwords manager, analytics tools and Adobe Cloud Suite
HTML coding skills considered an asset.
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