TELUS is looking for a Senior Regional Marketing Manager to develop and lead the execution of a local market strategy to drive penetration in the target markets . - 14373
You will take the lead on creating community engagement market strategies and work closely with a Junior Regional Marketing Manager.
This role is 30-40% field work in Burnaby. You will be responsible for presenting your marketing strategies to senior executives and getting stakeholder buy-in.
Leverage command of market knowledge to build, secure alignment, and execute an integrated community-centric market(ing) strategy (including multiple programs cross portfolio, cross channel, cross function)
Understand the community landscape and be a champion for a community-centered marketing approach in working with key stakeholders from across the business
Execute on market strategy to increase penetration of products / services in target markets; be prepared to trial different approaches to uncover the optimal method
Responsible and accountable executing key marketing events
Build and leverage municipal and local team relationships to inform, shape and steward the market strategy
MUST HAVE :
5+ years of marketing and / or community engagement experience
Experience building marketing strategies and plans
Fluent in English and Cantonese OR Mandarin (Cantonese preferred)
Access to a vehicle and a valid driver's license is required (Kms will be reimbursed)
NICE TO HAVE :
Project Management experience
Community volunteer experience
Experience presenting to large groups / audiences
Event management / execution experience
Telecommunications / technology experience
Expertise and Skills
Digital Media and Innovation, Marketing Manager 5 - 7 years
Corporate Professional, MKTG - Marketing Professional 5 - 7 years
Corporate Professional, MKTG - Sales 5 - 7 years
Must-have : Describe you experience as where you developed and led the execution of a local market strategy to drive penetration in the target markets.
Must-have : Do you speak Cantonese or Mandarin?
Must-have : Do you have access to a vehicle?
Primary work location : Burnaby or downtown Vancouver