Senior Regional Marketing Manager to develop and lead the execution of a local market strategy to drive penetration in the target markets (Bilingual: English and Mandarin OR Cantonese). - 14373
S.i. Systems
Vancouver
1d ago

Description

TELUS is looking for a Senior Regional Marketing Manager to develop and lead the execution of a local market strategy to drive penetration in the target markets . - 14373

You will take the lead on creating community engagement market strategies and work closely with a Junior Regional Marketing Manager.

This role is 30-40% field work in Burnaby. You will be responsible for presenting your marketing strategies to senior executives and getting stakeholder buy-in.

Responsibilities :

  • Leverage command of market knowledge to build, secure alignment, and execute an integrated community-centric market(ing) strategy (including multiple programs cross portfolio, cross channel, cross function)
  • Understand the community landscape and be a champion for a community-centered marketing approach in working with key stakeholders from across the business
  • Execute on market strategy to increase penetration of products / services in target markets; be prepared to trial different approaches to uncover the optimal method
  • Responsible and accountable executing key marketing events
  • Build and leverage municipal and local team relationships to inform, shape and steward the market strategy
  • MUST HAVE :

  • 5+ years of marketing and / or community engagement experience
  • Experience building marketing strategies and plans
  • Fluent in English and Cantonese OR Mandarin (Cantonese preferred)
  • Access to a vehicle and a valid driver's license is required (Kms will be reimbursed)
  • NICE TO HAVE :

  • Project Management experience
  • Community volunteer experience
  • Experience presenting to large groups / audiences
  • Event management / execution experience
  • Telecommunications / technology experience
  • Expertise and Skills

  • Digital Media and Innovation, Marketing Manager 5 - 7 years
  • Corporate Professional, MKTG - Marketing Professional 5 - 7 years
  • Corporate Professional, MKTG - Sales 5 - 7 years
  • Priority Requirements

  • Must-have : Describe you experience as where you developed and led the execution of a local market strategy to drive penetration in the target markets.
  • Must-have : Do you speak Cantonese or Mandarin?
  • Must-have : Do you have access to a vehicle?
  • Work Environment

    Primary work location : Burnaby or downtown Vancouver

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form