Senior Marketing Manager, Customer Base Strategy - EPP (Temporary)
TELUS
Calgary, AB, CA
4d ago

LI-hybrid

The Mobility Exclusive Partner Program (EPP) team works hand-in-hand with corporate organizations across Canada to provide their employees with exclusive deals on rate plans and hardware.

This Mobility Marketing team is dynamic, driven, fast-paced, and highly engaged. We are responsible for driving profitable growth through the fastest growing segments of the TELUS mobility business.

Our team has direct responsibility, or supporting leadership, for all 4 Ps’ of the marketing mix to drive our business objectives.

In this dynamic Senior Marketing Manager role, you will lead our Customer Retention Strategy. The Mobility EPP customer base is growing rapidly and requires thoughtful attention to ensure that this growth is sustainable and profitable.

In this role, you will be responsible for minimizing customer churn, maximize net revenue and driving positive customer experiences building tools such as direct campaigns, channel programs and digital journey enhancements.

This role is still in its infancy so you will be accountable for shaping the overall strategy. Some activities will include :

  • Deep dive analysis to really understand our customer base and the various dynamics at play to inform monthly focus areas and tactics
  • Speak to the performance of our customer base health metrics on a regular basis and share plans to address any opportunities with the leadership team for alignment
  • Work with many cross-functional teams across TELUS including channel, sales, customer experience, digital and consumer marketing teams to build out and refine various programs
  • Identify and support the build of necessary capabilities to scale our reach and improve outcomes
  • EPP is a unique category given the B2B2C relationship we have with these customers. It makes the task of reaching out and connecting with the right folks at the right time particularly challenging and will require you to think creatively about how to engage with them through their lifecycle with TELUS.

    Here’s how :

  • Analyze, synthesize and translate data into actionable insights and recommendations
  • Craft and present plans to the leadership team that are rooted in insights and effectively balance key customer base health metrics
  • Build strong relationships and seek win-win outcomes with cross functional teams in order to bring base growth strategies to market
  • Consistently look inside and outside the industry for ideas, innovation, and inspiration that empowers you and the entire team to think bigger and bolder
  • We’re a small and mighty team and believe that great ideas come from everywhere
  • Qualifications

    Here’s what YOU bring to this role :

  • Portfolio owner - An intrapreneur mentality with a drive to deeply understand our business and seek out new areas of opportunity to drive success in your portfolio
  • Problem solver - Strong problem identification skills and ability to use analytics to distill insights that allow you to make thoughtful, strategic recommendations
  • Thoughtful collaborator - ability to work with diverse groups and empower cross-functional partners to feel ownership of EPP
  • Clear communicator - Strong communication and presentation skills with the ability to develop clear, concise and compelling narratives from peers up to executives
  • Goal-oriented - Acknowledges opportunities and sets ambitious goals, maintaining a strong bias for action both for the portfolio and for professional growth
  • Leader - Ability to influence and drive action through others with a desire to mentor and coach more junior team members
  • Great-to-haves :

  • 5+ years of work experience in marketing (ideally in B2B or B2B2C)
  • Wireless telecommunications and / or technology-based industry experience is an asset
  • Working collaboratively on cross-functional team projects with a wide range of integrated marketing activities
  • Please note this is a 1-year maternity leave coverage.

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