Account Manager, Client Services (Finecast) Toronto, Ontario
GroupM
Toronto, Ontario
3d ago

Department / Team

Finecast, Client Services

Reporting To

Client Services Director

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.

Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

About Finecast

GroupM, the media investment group of WPP, launched FinecastUK in September 2017, Australia in 2018 and Canada officially launched in March 2020 -Delivering digital-like precision and accountability to advertising on the most powerful advertising and branding medium - television.

As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.

Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand and streaming TV environments. It helps advertisers define and reach a singlulary defined audience across multiple broadcasters.

All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

Each Finecast campaign is custom built around the advertiser’s audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising.

The Role Objective

The right candidate is going to play a critical role in growing the Finecast Canada brand at a pivotal time. Educating clients, developing strong agency relationships, delivering impeccable client service and experience, while helping to shape the culture of a small, but fast growing team.

The Account Manager will be responsible for supporting the Senior AM, working to deliver reporting and answer any billing inquiries with agency partners, and working closely with engagement and operations teams to ensure smooth and successful campaign delivery.

There are four primary functions involved in theAccount Manager role, outlined below.

Campaign Design

The CS team does this by working with engagement, analytics and operations to develop and interrogate client targeting strategies.

A crucial component in this design is the specification of client performance KPI expectations and any reporting / measurement expectations / cadence.

Campaign Launch

Another of the Client Services group functions is the ability to project manage the campaigns going live. This function requires top-class attention to detail, confidence, and organisation to ensure that all internal and external teams provide what is needed to get the campaign live.

Campaign Delivery

The Client Services team, along with Operations, have ultimate responsibility for campaign delivery and pacing. CS also has ultimate responsibility of monitoring performance vs agreed KPIs and ensuring that action is taken in the event of underperformance.

End Of Campaign

CS gathers all final performance statistics and delivers this back to the client. This reporting needs to be insightful, and proactively look at ways to deliver success while comparing actual performance to original proposal deliverables.

Client services is also charged with billing and reconciliation.

Overall responsibility

The Client Services team’s primary responsibility is to deliver exceptional client service at all times. This includes working closely with the client team to understand their needs, providing timely responses to any requests, and advocating for them across our internal and supplier teams.

The successful candidate will enjoy a large degree of independence and is expected to execute proactively against assigned projects.

As such Finecast are looking for a self starter who is dedicated, passionate, shows initiative and personal accountability.

The day to day responsibilities of theAccount Manager will vary, however they are expected to focus on the following areas of activity :

Budget

  • Retention of business due to excellent campaign delivery and results
  • Reconcile campaigns at the end of each month
  • Responding to briefs

  • Support engagement and senior account managers where requested.
  • Campaign Success

  • Responsible and accountable for monitoring performance and delivery KPIs ensuring that action is taken in the event of under-performance.
  • Ensure appropriate commentary and reporting is available both throughout the campaign and at the end.
  • Troubleshoot issues with the support of the wider team
  • Agency Relationships

  • Foster good working relationships with agency teams & manage their expectations
  • Ensure agencies receive a high level of client service
  • Reporting

  • Prepare client delivery reporting by deadline
  • Prepare and project manage BLS with internal analytic teams
  • Develop EOC analysis story arcs and preparation of decks with SAM
  • Skills and Behaviours

  • Ability to work independently with limited input once objectives have been set.
  • Articulate & strong communicator and capable of building relationships with clients
  • Personable with capacity to communicate clearly and be assertive with internal and external parties
  • Attention to detail with regards media booking, finance and delivery
  • Strong sense of initiative and personal ownership
  • Strong interpersonal, communications, and time management skills
  • Ability to manage multiple tasks successfully
  • Understanding of the addressable space, including experience of strategic decision making re : campaign planning with senior agency planners and independent clients
  • Ability to develop and maintain long standing and valuable relationships with agencies / clients
  • Experience Required

  • 1 3 years experience in either agency planning, account management, TV buying
  • Understanding of agency television or digital planning and buying
  • Business, Marketing or advertising related diploma / degree
  • Finecast.com

    60 Bloor Street West, 7thfloor, Toronto, Ontario

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