Search Manager (SEM)
Publicis Groupe
Toronto, Canada
2d ago

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.

Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

Job Description

It is the responsibility of the SEARCH MANAGER to :

  • Activate and manage active SEM campaigns
  • Build new campaigns, ads, and keywords based on client briefs
  • Find campaign spend estimates
  • Perform optimizations based on insights from Search data
  • Complete client reports with help from SEM Coordinators
  • Training and developing of SEM Coordinators
  • Manage team that may include SEM Coordinators, Specialists and / or Supervisors
  • Account and client strategy development
  • The SEARCH MANAGERwill be required to :

  • Optimize budget pacing, bids and bidding strategies, ads and more
  • Pull data from multiple systems to create PPT and Excel reports
  • Identify opportunities or insights during ongoing accounts from Engine systems and reports
  • Create and update keywords lists, ad copy, landing pages, and ad extensions
  • Provide insight and analysis and perform updates / optimizations to improve performance
  • Qualifications

  • 3+ years of SEM Agency experience
  • Previous management or supervisory experience
  • A strong desire to learn and improve own skill set through directing learning
  • Organization in order to work on multiple tasks simultaneously
  • Ability to find solutions to unique tasks and operate independently on daily tasks
  • Comfort and strength in data aggregation, manipulation and analysis
  • Strong numerical and computer skills
  • Apply
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