Web Marketing Expert-AEM
Keysight Technologies
Montreal, QC, CA
3d ago

Company Information

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization.

Our 14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.

We’re recognized as a Great Place to Work across the globe due to our robust culture and dynamic working environment. Our global team acts as One Keysight, using collaboration, inclusivity, and integrity to advance technology.

We’re driven and curious, and we value all ideas, especially bold ones. And our strong culture extends far beyond our own walls.

We leverage our corporate social responsibility framework to support our communities, nurture the next generation of engineers, and promote environmental sustainability.

Our technical solutions and our methods for creating them help connect and secure the world. Learn more about what we do and how we do it.

This opportunity is part of Keysight’s Global Marketing organization, which strengthens the Keysight brand and creates greater customer awareness.

Our high-performance team employs strong campaigns across brand, products and solutions, events, and operations to ensure our customers and investors understand Keysight’s unique and evolving position as a leader in the test and measurement industry.

Job Description

The Web Marketing Expert has strong knowledge in web technology, analytics, and usability. Candidate should have a business focus but with a deep understanding of web site infrastructure and architecture.

Candidate will be responsible for communicating Marketing business requirements to the IT web team with the end goal of developing flexible and expandable infrastructure and system solutions in support of team objectives as well as providing an excellent customer experience to end-users.

Candidate will be responsible for overall content and data plan to support web content requirements.

This position requires that the candidate remain abreast with the latest web concepts and technologies and possess expertise and experience in designing and implementing flexible and expandable solutions using standard web architecture.

Candidate should have excellent analytical skills, ability to think through business problems, understand business requirements and translate them into clear, precise, easy to read functional specifications.

Candidate should have the ability to plan the use and re-use of content, data and web functions. Candidate should be able to apply analytical thought processes to different business requirements, and to propose functional solutions that solve the problem in a scalable, flexible and cost-effective manner.

Candidate must be comfortable in a fast-paced, team-oriented environment, possess strong written and verbal skills from both business and technical perspectives and possess extremely strong attention to detail.

Experience managing offshore and onshore teams as well as vendor management is required.


  • Serve as the domain expert and technical interface with IT
  • Document content, data and functional requirements as needed
  • Determine the technical feasibility of implementing new tools, technologies and standards.
  • Be the expert on web technologies and digital capabilities, providing guidance and research on functionality and best practices
  • Investigate and plan for data and content migration
  • Create implementation strategies and support deployments
  • Provide expertise with the globalization of web properties
  • Work with IT and Q / A to develop and approve test plans
  • Work with web HTML designers and JavaScript developers to ensure support for standardized components.
  • Assume role of product manager in Agile development process for Marketing new technology implementations and enhancement releases.
  • Write Agile user stories and provide guidance and oversight to team in the communication and hand-off of requirements to IT.
  • Guide your team, IT, and third-party agencies with your knowledge of how to apply Adobe Experience Cloud and Eloqua application functionality to new web experiences.
  • Job Qualifications

  • Minimum 7 years of working experience in high tech and with digital technologies for the Web
  • BS degree in computer science or related fields or digital marketing
  • 5+ years of experience working with and managing onshore / offshore teams
  • 5+ years of experience utilizing Agile development model with direct experience as a product manager and writing user stories
  • Direct experience working with Adobe Experience Cloud platform, tag management tools
  • Must have solid experience with Adobe Analytics
  • Must have solid object-oriented design knowledge
  • Must have hands-on experience with web technologies : HTML, XML, XSLT, CSS, JAVA, JSP, AJAX, ASP
  • Proven success in managing web project deliverables
  • Proven prototyping skills
  • Experience as business analyst and systems analyst on multiple projects, functions
  • Experience in turning business requirements into engineering requirements
  • Excellent problem-solving skills, able to propose multiple alternative solutions, with pros / cons justifications
  • Strong coordination skills, ability to coordinate project activities with other functional, development and QA teams, and lead small teams as necessary
  • Good project management skills, and ability to manage individual work plan and report status efficiently
  • Excellent learning skills. Ability to pro-actively learn new technology capabilities and their applications to solve different business problems.
  • Ability to quickly pick up and learn new business processes

  • Ability to multi-task on multiple projects working with different teams, and be nimble, efficient and quick
  • Comfortable working in a fast-paced, results oriented environment
  • Excellent verbal and written communication skills
  • Excellent interpersonal, collaboration, and teamwork skills
  • Position can be based anywhere in the US or Canada

    We are unable to sponsor for a work VISA for this role

    Job Function

    Careers Privacy Statement

    Keysight is an Equal Opportunity Employer.

    Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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    Job ID : 37601

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