Marketing Manager
Fish Recruit
Mississauga, Ontario, CA
3d ago

Reporting to the Vice President, Marketing, this role is responsible for the strategic development & management of assigned brands on a national basis to achieve company objectives.

Responsible for developing the brand strategies for pricing, communication, new product development, promotions and public relations programs.

Key Responsibilities

  • Lead the strategic development and execution of consumer-focused marketing plans across the portfolio of brands to achieve the fiscal plan and drive market share
  • Develop and recommend pricing & promotional strategy for the assigned portfolio of brands, with support from the Revenue Management team
  • Working with outside and internal agencies and partners, manage all brand equity and consumer awareness building initiatives on a national basis (Packaging, Media, PR, Consumer Tastings & Events)
  • Identify and evaluate New Product and renovation opportunities for their brands as needed
  • Drive development through the New Product Development process
  • Develop new product launch or restage plans, working with a cross-functional team to bring the product to market
  • Work with Sales and Trade Marketing teams to ensure strong in-market execution
  • Collaborate with key stakeholders (Sales, Customer Marketing, Operations, R&D, Purchasing, Supply Chain, Finance, Legal) to assure timely execution of all programming
  • Manage and track Marketing budgets and look for the efficiency of spending
  • Identify and work on cost savings opportunities with a cross-functional team
  • Key Qualifications

  • University Degree in Marketing, Business or Commerce
  • 6-8 years’ in consecutively senior brand management positions
  • Experience briefing and leading creative development
  • Strong P&L understanding
  • Strong project management skills
  • Excellent communication & presentation skills

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