Digital Specialist, Media and Ad Operations
Toronto, Ontario, Canada
1d ago
source : Glassdoor, Inc.


Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste.

Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own.

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the only Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company.

We’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team.

If you’re looking for a company that takes care of its people and its customers and has a track record of doing big things, get ready to love it here.

What can you expect in this role?

  • Ad Operations
  • Support team members with any technical issues, troubleshooting and implementing new technical initiatives, related but not limited to Google Ads, Facebook Ads Manager, Dynamic Creative Optimization, HTML5 creative types, Floodlight tag implementation, Google Tag Manager
  • Stay informed with industry trends (IAB, Google, Facebook, Ad Tech, etc) and share information as it relates to regulatory requirements and innovation opportunities
  • Maintains program, data and content calendars with guidance from digital manager
  • Audience maintenance and creation, trafficking new campaigns and tagging creatives across multiple platforms
  • Campaign Execution
  • Able to keep up with fast-paced days and high learning curves
  • Support manager by preparing reports and making necessary changes as in needed in display, remarketing, video as well as some search and social campaigns
  • Support with trafficking (filling out trafficking sheet, acquiring tags, confirming accuracy of naming conventions, etc) of campaigns against timelines set out by manager
  • In charge of QA'ing all aspects of digital campaigns prior as well as during campaigns. I.e. budgets, setup, creative, tagging, validation, etc.
  • Data Analysis and Ongoing Support
  • Extract data reports on an ongoing basis and work closely with business intelligence team, operations team and manager.
  • Campaign Optimization & Maintenance : Post-launch analysis and adjustment recommendations (i.e. targeting, bids, creative, budgets, etc.
  • conducted on a daily, weekly and monthly basis

  • Advise and provide information related to campaign KPI's, design, creative and online delivery
  • Accurately track budget pacing across multiple campaigns and within various platforms
  • Provide support for implementing geo-specific campaigns based on business needs
  • Ongoing support in relation to refinement and optimization of always-on programs
  • What do you bring to the role?

  • Preferred Advertising and / or Media degree / diploma
  • Minimum 1 - 2 years of experience in a digital marketing and / or Ad Tech role
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
  • Knowledge of Web Analytics tools is preferred (Google Analytics)
  • Completion of Google Fundamentals, Google Advanced, Bing certifications ideal
  • Experience with Campaign Management tools, specifically ad servers, DSPs, and other media platforms considered an asset (Facebook Advertising Manager, Twitter, Google Ads, StackAdapt, EyeReturn)
  • We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

    Go ahead and expect a lot you deserve it.

    We offer :

  • Competitive salaries, with potential for an annual raise and bonus
  • Pension and savings programs, with company-matched RRSP contributions
  • Generous time away, including vacation and personal needs days
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Two annual wellness campaigns participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming)
  • An unlimited employee referral bonus program
  • Flexible work schedule
  • Discounts on products and services

  • To complete the online application process, you’ll need to upload your resume and cover letter in one document. The posting will close at midnight on the deadline date;
  • in order to successfully apply, please ensure your application is submitted by 11 : 59 p.m. the day before the deadline.

    Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting : hrsharedservices

    Visit to learn more about us and what we’re up to.

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