The primary responsibility of this role is to work with key carrier partners in Canada, focusing on the planning and deployment of world-class communication programs supporting all Apple’s products.
Ensure strong planning and execution supporting Apple’s new product introduction and seasonal campaigns along with Apple’s worldwide product merchandising priorities.
Ensure partner media, and BTL campaigns are complimentary to Apple owned campaigns. Work closely and alongside Manager, Programs and Platforms to ensure carrier store merchandising opportunities are fully understood and ensure most premium positions for Apple products.
Represent Apple marketing guidelines and programs with carrier partners and lead the day-to-day reviews and approvals of product and tactical marketing communications.
Provide account dashboards and partner updates to the WW Marketing team, Geo Marcom and Geo Sales including : Product launch summaries, monthly account updates, competitive updates and any other partner-specific marketing challenges & opportunities.
Education & Experience
Bachelor's degree / University education.