Account Supervisor, Search (Theo)
GroupM Services
Toronto, Ontario
4d ago

Description

Position at GroupM Services

GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes.

It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit www.groupm.com.

Position Overview :

In the position of Account Supervisor, SEM (THEO), you will be part of an integrated team providing a holistic approach to the full suite of media and analytics for one of our major telecommunications clients.

You will be responsible for the day-to-day management of paid search marketing initiatives. This includes managing the execution of search marketing strategies based on the client's business objectives.

Key Responsibilities :

  • Create, manage and execute strategic search marketing plans that meet client’s goals
  • Define and manage search and display marketing campaigns for Fortune 1000 clients
  • Create, present and gain client approval on insertion orders, campaign strategies and tactics
  • Oversee and deliver on Account Management business processes
  • Maintain positive client relationships, expectations and communications
  • Forecast, generate and maximize revenue opportunities with clients
  • Monitor, track, evaluate and optimize campaign performance to maximize client investment
  • Scope and develop new business with companies looking to meet their marketing goals using search marketing
  • Cross-functional campaign development with internal SEO team
  • Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency
  • Stay up to date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements to accounts
  • Aid in creation of new business presentations, POVs, best practices and key process documentation
  • What You Bring :

  • Minimum of three (3) years of paid search experience
  • Bachelor’s degree or relevant college certificate
  • Major account / client management skills and complex paid search campaigns; multi-level sales / selling down and horizontal into accounts.
  • High level of attention to detail and the ability to handle and prioritize multiple accounts
  • Ability to interact in a professional manner and deal with clients face-to-face
  • Experience using search advertising platforms (Google AdWords, Bing Ads)
  • Experience with analytical tools (Google Analytics, Web Trends, Omniture)
  • Experience with Bid Management tools (SA360)
  • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
  • Technical and analytical mindset
  • Google Certification is an asset
  • GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

    We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

    If you require accommodation at any time during the recruitment process, please let us know.

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