Marketing Content Specialist
Pickering, ON
4d ago

Marketing Content Specialist

Reports to Marketing & Communications Manager

Overall Responsibilities :

  • Develop and execute original and creative ideas by way of video, photography, social media, and other digital platforms.
  • Conduct creative projects in our creative studio or on location
  • Tailor creative output to target specific platforms and audiences
  • Manage studio and editing suite including equipment inventory, maintenance, and scheduling.
  • Communicate and collaborate with management and product specialists to understand content needs, expectations, and deadlines
  • Manage social media presence and community
  • Administrative tasks as needed
  • Video :

  • Shoot, direct, and edit corporate and product videos for a variety of platforms
  • Prepare storyboards, scripts, and production schedules.
  • Utilize editing skills to ensure content is creative and visually engaging, including sound design and colour correction.
  • Make sure content is clear, flows well, and has good pacing and tone.
  • Photography :

  • Shoot and edit product, corporate, and lifestyle photography for digital, print, and display
  • Support retail partners with photographs as needed
  • Maintain photo catalogue making sure all photos are up to date and accurate
  • Social Media :

  • Work with Marketing & Communications Manager on social media voice to best show Yorkville Sound, distributed partners, and optimize our social media presence.
  • Keep a social media brand calendar
  • Liaise with social media communities
  • Keep up to date with social media best practices and apply to our needs
  • Web Design :

  • Assist in developing plans for websites as needed
  • Update existing websites as required
  • General Administration :

  • Coordinate ordering and safe return of product
  • Keep track of web analytics & measurables
  • Website updates
  • Assisting Marketing & Communications Manager as needed
  • Qualifications :

  • A strong background and passion for videography, photography, and editing
  • Well versed in Adobe Creative Suite with emphasis on Premier Pro, Photoshop, and After Effects
  • Proficient knowledge / experience with a DSLR.
  • Understanding of studio technique including lighting, animation, and green screen.
  • Solid knowledge of social media platforms including Twitter, Facebook, YouTube, Instagram, Tik Tok etc...
  • Detail oriented with strong time management skills and able to juggle shifting priorities
  • Ability to communicate creative vision to our team of managers and product specialists
  • A background in musical instruments and / or pro audio gear would be beneficial.
  • A post-secondary degree in media production or related would be an asset, however, all portfolios will be considered.
  • What Yorkville Offers

  • Extended health care, life, and disability benefit package after three months of employment
  • Dental plan after 12 months of employment
  • Optional pension plan after two years of employment, 2% with company match
  • Profit sharing after two years of employment
  • On-site fitness facility
  • To apply, please send your cover letter, resume and portfolio to James Greenspan via email at jgreenspan

    We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

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