Senior Marketing Programs Manager
Waterloo, Ontario, CA
11h ago

The Senior Marketing Programs Manager will fuel our growth strategy by playing a critical role in generating demand for the Axonify platform in North America, and building our sales pipeline with qualified business opportunities.

The successful candidate will learn the †ins and outs’ of their target segment(s) and the relevant ICPs. They will become the subject matter expert for their focus verticals leading comprehensive demand generation program development and execution with a data-driven approach to measure, optimize and scale all campaigns.

As the subject matter expert, you will also provide guidance and expertise to support cross-functional business unit strategy development including but not limited to sales, sales enablement, product, etc.


Learning from the best. Our leaders support us, develop us and help us become our best. Our open door and transparent culture nurtures everyone to build their career and develop their skills.

Working in a modern workplace. We are fast paced, constantly evolving, and flexible to change. We love our work, but we also love our lives outside of work and Axonify supports this balance.

Collaborating. We believe our ideas are better together and we encourage trust, respect and authenticity to support each other.

The Axonifam collectively celebrates successes and learns from each other to be even better.

Being Bold. If you like to challenge convention and be tenacious in the face of uncertainty, Axonify is the place to balance never giving up but respecting when to let go.

Getting It Done. We work hard through perseverance and taking ownership, but because of our phenomenal positive attitude, we ALWAYS have fun along the way.


  • Planning, managing and supporting the execution of robust lead generation programs designed to acquire, nurture and increase conversation rates across the customer journey ultimately leading to the development of new business pipeline.
  • Developing and delivering comprehensive briefs to internal and external agencies partners on all campaigns.
  • Working with internal stakeholders and our agency support model to maximize our martech stack across all programs.
  • Working with the marketing automation team to improve processes and productivity, and make recommendations to support a rapidly growing organization.
  • Analyzing campaigns, report on performance / ROI against defined KPIs and providing suggestions to exceed our expectations.
  • Project managing all campaign work including development, design, approval, production, and distribution of all demand generation marketing activities.
  • Working with cross-functional teams acting as a key conduit between the Marketing organization and Sales team.

  • Degree or Diploma in Business Administration or Marketing
  • 5+ years of marketing / demand generation experience in a corporate environment (preferably B2B software organization), and / or marketing agency environment
  • Have crafted and executed strategic marketing campaigns that have successfully generated new business pipeline. ABM experience is an asset.
  • Working Experience with Paid Media and SEO
  • Experience managing events from concept to execution
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Project management / time management skills with strong attention to detail
  • Knowledge of marketing automation and inbound marketing as asset
  • Time management and the ability to prioritize activities regularly and ensure key objectives are met.
  • Commitment to continuous improvement, self-development, and life-long-learning.
  • Live and work in alignment with Axonify’s core values †Be Bold, Collaborate, and Get the Job Done.
  • WHO WE ARE :

    We believe that a great attitude leads to great results, and are looking for people who are bold, tenacious, like to have fun and get it done.

    We’ve been recognized as a Great Place to Work and we’re proud of the numerous awards won for workplace culture and technology innovation.

    Our microlearning platform is trusted by global leaders to make sure their frontline employees remember to do the things that matter most to the business.

    It delivers focused, bite-sized bursts of information in the way humans learn best, wrapped in an adaptive, engaging experience that fits right into the workflow.


    Are you ready to start your career with us? Apply today so we can connect with you to learn more.

    We're here to Help :

    Axonify strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may have accessibility requirements.

    Should you require an accommodation please contact accessibility Information received related to accommodation needs will be addressed confidentially.

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