Growth Marketing Analyst
Later
Vancouver, British Columbia, CA
5d ago

Department Marketing Employment Type Full-Time Minimum Experience Experienced Compensation $71,000 to $86,000 What We’re Looking for

Reporting to the Head of Growth Marketing, this role will own data analysis and marketing forecasting within the organization.

The Growth Marketing Analyst will find insights that can be leveraged to drive growth, activation, and increase retention.

With a rapidly growing user-base in the millions, the ideal candidate for this role is an ambitious strategic thinker who loves to test and thinks about the bigger picture.

Responsibilities

Data ownership : Support the Marketing team in understanding the drivers of user engagement by collecting, cleaning, and maintaining data pipelines from numerous sources.

Create visibility : Assemble and maintain dashboards that will allow the Marketing team to visualize data for both scheduled and ad-hoc reporting

Find opportunities : Perform in-depth data analyses to identify user behavior and interpret findings within our userbase to drive additional revenue

Iterative reporting : Measure and report performance of all campaigns and assess against goals (ROI and KPIs). Build, maintain, and monitor KPI dashboarding on channel and overall Marketing team performance.

Interpret results : Monitor, analyze, and inform testing agenda for Mixpanel’s conversion rate optimization program

Strategic Support : Develop lead segmentation using LTV model, attribution modelling, and other relevant analysis that will refine ongoing growth and marketing strategy

Attribution modeling : Evaluate and analyze funnel progression from lead to customer and advise on performance and attribution modeling.

Forecasting : Support revenue and lifetime value forecasting of subscribers across different offerings

Skills & Experience

B.S. in economics, decision science, statistics, engineering, applied math, operations research, or a related quantitative field

At least 2+ years of post-collegiate in a quantitative field in technology, subscription services, or equivalent post-graduate experience

Experience working with relational databases and SQL query languages

Experience working with cross-functional teams in a fast-paced environment

Quantitative forecasting experience

Significant experience with Excel

Ability to communicate the results of your analyses clearly to both technical and non-technical stakeholders

Bonus

Experience with Mixpanel and / or Amplitude

Proficient with statistical packages in R, Python, and / or SAS

Why Choose Later

If you think you might be a great fit with our team, we’d love to hear from you.

Our Values

Our core cultural values are manifested in our practices and processes every day. We highly value transparency and fairness in everything we do.

We look for people who like to move quickly, are ambitious yet humble and have a great sense of humour. If you have a mischievous spark of fun, that’s even better.

You have :

A natural tendency to take initiative, achieve results and generally #GSD.

A desire to constantly stay organized and create efficiency using technology, bringing order to chaos and uncertainty.

Teamwork is your middle name. You want to brainstorm with the best of them and are continually looking for ways to do it better.

A humbleness to recognize that sometimes you’ll need to apologize and admit mistakes (we’re all human after all!)

Understand and work well in startup culture - be able and willing to take on all sorts of tasks and responsibilities.

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