Paid Social Specialist
goeasy
Mississauga, Ontario, Canada
6d ago

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Recognized as one of Canada’s Most Admired Corporate Cultures in 2018 , one of Canada’s Top 50 Fintech’s and one of North America’s Most Engaged Workplaces, we want the best and brightest to join our team.

We are a publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units.

easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $35,000 and easyhome is Canada’s largest merchandise lease-to-own company.

It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders.

With a retail network of nearly 400 locations across Canada and over 1900 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.

goeasy is seeking a Facebook Ads & PPC Specialist to join our growing Digital team. The successful candidate is a strategic thinker with strong analytical, creative and communication skills.

Reporting directly into the Paid Performance Lead you’ll be responsible for managing and executing all Facebook and Instagram paid advertising campaigns.

Previous experience and extensive knowledge of running paid Facebook campaigns using Facebook Business Manager, Ads Manager and Facebook pages is a must.

You have exceptional online ad buying management skills and thrive working in an ever-changing Facebook / Instagram environment.

You hold a strong understanding of social media and analytics in paid media with a strong discipline for driving conversions and delivering target CPA.

Responsibilities :

  • Setup, manage and optimize Facebook and Instagram digital advertising campaigns to drive leads
  • Draft and publish copy for Facebook promotional and seasonal advertising campaigns
  • Work closely with Graphic Design team to develop engaging and relevant Facebook ad creative
  • Produce innovative strategies to increase lead volume and decrease cost per acquisition
  • Work within established advertising campaign budgets and seek methods to lower CPA and increase ROI
  • Setup and administer systems to monitor, analyze and report on KPIs
  • Research and provide recommendations based on industry trends, best practices, and emerging technologies and platforms
  • Provide recommendations based on opportunities, strengths / weaknesses and detractors identified through Facebook advertising campaign performance indicators
  • Constant optimization and improvement of advertising and messaging within all Facebook campaigns
  • Prepare metric reports
  • Qualifications :

  • 2+ years experience in a digital marketing role specializing in Facebook and Instagram with emphasis on paid advertising
  • Facebook Ads Manager, Pixel and Blueprint Certification an asset
  • Diploma or degree in Digital Advertising or Digital Marketing
  • Expert in creating and executing Facebook & Instagram marketing campaigns in alignment with conversion goals
  • Have and continually develop an understanding of paid channel metrics and analytics as they apply to campaign performance
  • Entrepreneurial thinker who owns their role like you'd own a business and thrives working with something new everyday
  • Highly adaptable with demonstrated success working in a fluid, dynamic environment
  • Highly organized with strong written and verbal communication skills
  • Ability to manage and prioritize multiple projects and deliver expected deadlines
  • Fundamental knowledge of ad targeting methodologies
  • Self-motivated, able to take initiative to get the job done
  • Accountable to quantifiable metrics / KPIs
  • Familiarization with SEO / SEM practices an asset
  • Google Adwords Certification / experience an asset
  • Inclusion and Equal Opportunity Employment :

    goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.

    Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

    Additional Information :

    All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

    We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

    Why should you work for goeasy?

    To learn more about our great company please click the links below :

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