Why this role is important?
To manage resources of the Cosmetic department in order to maximize and achieve sales targets. To model excellence in customer service and demonstrate the highest level of professionalism to every customer and staff member.
The ideal Cosmetic Manager will :
Drive a Passion for Results Drive store sales, champion the Customer experience, plan and drive execution and drive overall improvement
Provide Thought Leadership Analyze and solve problem, support strategies, apply business acumen
Engage our People Build collaborative relationships, build talent, engage and inspire, communicate effectively, influence others
demonstrate Personal Leadership Build trust, adapt and learn, lead by example on all Shoppers Drug Mart initiatives (eg.
Derm Consultations, Makeup Artistry, etc.)
DUTIES & RESPONSIBILITIES :
Utilizes corporate Sales Tracking Tools and Dashboard to set sales goals and adapt sales program to meet targets
Sells to customers and coaches / mentors staff in selling skills
Ensures sales maximized through developing effective sales techniques
Strives at a minimum to achieve and meet sales total department targets
Assists in determining that financial objectives for Cosmetic department are established and achieved
Ensures staff achieve productivity objectives
Ensures brand sales are tracked and annual targets are achieved
Always put the Customer first and provides superior customer service, consultations, demonstrations (ie : make-up applications, skin consultations, and fragrance demonstrations)
Monitors and communicates CSI survey results and objectives with team members
Uses tools and resources provided to demonstrate expertise, to build customer loyalty, and to grow sales. These tools include, but are not limited to : beautyRX Derm Tools : Moisture Checker and Video Microscope, iPad for eClienteling and to promote Assisted Selling, vendor or corporate gift with purchase items, PC Optimum points program, samples, corporate offers, Cosmetics and Makeup Brushes for application on Customers, etc.
Actively models the desired behavior with eClienteling to provide superior customer service and maximize sales, and to help reach department targets on all eClienteling metrics, and monitors the usage by staff
Utilizes and maintains a robust Siebel Back End eClienteling system
Books appointments for events and manages annual incremental event schedule
Promotes products through marketing and encourages use of the PC Optimum program
Introduces and promotes Assisted Selling to customers
Answers customer inquiries regarding products, return policies, etc.
Resolves customer complaints according to established guidelines
Ensures staff are trained to beauty sales standards
Mentors, coaches, trains, and motivates staff with respect to selling, make-up application, and consultations
Creates an environment where selling is fun
Assists in hiring quality Cosmeticians with excellent customer service and selling skills
Develops and reviews development plans with staff to upgrade skills
Challenges Cosmeticians continuously to attain targeted goals
Addresses performance issues directly, with respect and fairness, involving the Front Store Manager where necessary
Prepares performance appraisals in association with Front Store Manager
Recommends performance pay increases to the Associate-Owner
Demonstrates a professional image, including clean and complete uniform with name badge, full make-up, and wearing only cosmetic and fragrance brands that Shoppers Drug Mart sells
Ensures team and self utilizes Derm Centre (where applicable) when conducting Skin Care Demonstrations and Consultations with each Cosmetician, aiming to achieve 3 per eight hour shift or 1 per four hour shift
Articulates and demonstrates Blue Culture Principles and C.O.R.E Values
Fosters an environment that supports Blue Culture Principles and C.O.R.E Values and engages team members
Utilizes corporate sales tools to continuously track Cosmetic sales
Ensures Cosmetic Operating Standards are in place
Identifies peak hours and schedules shifts accordingly
Works with FSM to maintain balanced Cosmetic inventory and overall department image
Ensures staff attend and participate in Shoppers Drug Mart specific training programs ie : Programs found on SDMU
Works with FSM to ensure pricing, signing, and ticketing of merchandise is accurate
Designates Cosmeticians as specific brand captains and ensures they attend appropriate vendor school
Reviews and uses customer service survey scores as a motivational and educational tool for the Cosmetic team
Adheres to image / uniform guidelines
Marketing and Merchandising
Works with merchandisers to implement displays to reflect promotional programs as communicated on the In-Store Web
Co-ordinates and implements in-store promotions
Follows New and Now calendar provided
Creates incremental calendar of in-store events
Conducts outbound marketing and networking within the community
Complies with all health and safety regulations
Complies with all store policies and procedures
Complies with loss prevention policies and procedures and ensures they are executed in the department
Acts professional at all times
Planning, Judgment and Decision Making
Independent thinking and decision making when dealing with issues related to customer’s needs and wants
Judgment & decisions would be made based on ability to ask the right questions leading to product choice for the appropriate solutions
This position requires the ability to act upon tasks and goals outlined by management
Develops a yearly plan for personal development
Work in conjunction with the Associate-Owner and Front Store Manager to prepare and implement the Yearly Marketing Plan
Ability to analyze situations based on business observations and identify people that need special attention
Sales experience with a proven track record of achieving sales goals
Cosmetic experience Proven ability to demonstrate make-up application, fragrance, skin care consultations
Effective verbal and written communication skills
Customer service oriented
Commitment to providing excellence in Customer Service
Previous experience in leading a team
Ability to work flexible shifts which may include nights and weekends
Ability to work in a fragrance filled environment
Ability to lift up to 50 pounds
Ability to climb ladder
Ability to bend and stretch to stock shelves
The above statement reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
Why work in a Shoppers Drug Mart store?
Each store has an Associate-Owner, so you will work for a local business owner while having the support of a national brand.
Benefit from a purchase discount program, flexible and varied schedules, competitive pay and online learning through SDMU.
Take ownership of your work and find more ways to care about your patients, co-workers, customers and community.
Associate Owners in the Shoppers Drug Mart network recognize Canada's diversity as an opportunity to better serve their communities, and strive to reflect the nation’s evolving diversity in the products they sell, the people they hire, and the culture they create in their stores.
Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.