Are you ready to grow your career by taking on a new role at Bell? We always look for qualified internal applicants within our own team to support their development.
The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network.
We love to innovate, embrace big challenges, and live for the newest technology
Are you always thinking of newer, better ways of doing things?
Are you a What if ? Thinker?
Do you crave action?
If your answer to those questions is an enthusiastic yes! then you may be the person
we’re looking for to join our team!
We are a top tier marketing team that is passionate about Bell Mobility’s complete suite of offerings.Our people are making big things happen sustained constantly by growth, training and personal development opportunities.
Being at the forefront of the mobile revolution, we are always in need of smart people who like to get great things done.
If you are looking for more than a place to work and are not afraid of challenges, we have room for you too.
The Mobility Marketing communications team is a fast paced, dynamic, customer-focused team. At the forefront of strategy and execution of direct marketing campaigns, the Marketing Communications Specialist manages a high volume of projects across a wide array of deliverables and tactics, and ultimately, gets things done.
In this role, you will work closely with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies.
It is your job take a marketing brief and bring it to life.
The successful candidate will report to the Sr. Manager, Marketing communications.
Key Responsibilities :
Develop multi-touchpoint customer journeys that span across a variety of tactics, and are triggered by an action taken by the customer or a certain points throughout the customer lifecycle
You will have the opportunity to execute on marketing programs from creative development through to production and deployment
Develop detailed marketing communication briefs and work closely with agencies on the creative development
Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM
Develop a best in class CRM program that includes newsletters, up-sell, cross-sell and upgrade through trigger programs.
Take a test and learn approach to all campaigns with the goal of consistently outperforming previous campaigns
Work closely with data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience
Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns
Manage multiple projects in a fast-paced environment
Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns
Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results
Provide input on quarterly planning and budget allocation
Input on new opportunities to grow the market, demonstrating a strong understanding of the industry landscape
Be the subject matter expert and customer engagement thought leader for targeted digital communications
Essential Qualifications :
University degree in Business, Marketing and / or related discipline
Possess 5+ years experience working in a marketing agency environment as an Account Supervisor or Account Executive or within a Marketing department
Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset
Experience managing the development and execution of email and direct mail campaigns
Experience working with Customer Relationship Management (CRM) software, and a strong knowledge of customer journeys
Digital marketing experience including email, social media, SEM and banners
Demonstrated ability to manage multiple projects simultaneously
Naturally analytical and proactive
Possess excellent written and verbal communication skills
Highly organized with a keen ability to focus on the details
Ability to work in an environment that is face paced with constant change
Have a customer-first mentality
Passionate about consumer marketing and technology
Proven resolve problems with the ability to proactively brainstorm solutions
Detail and results oriented
Experience within the telecommunications industry is an asset
Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.