Email Marketing Specialist
Vancouver, CA
6d ago

About the role :

OLIVER is looking for an Email Marketing Specialist to join the team!

We are looking for a talented Email Specialist to take the lead with our client's email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.

Your role is to reach customers through email campaigns and inform them about new products and events. As well as to manage the CRM programs.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.

What you will be doing :

  • Identify target audiences and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure email templates are mobile-friendly
  • Write newsletters including all company updates
  • Upgrade email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • What you need to be great in this role :

  • 4-7 years experience as an Email / CRM marketing manager or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO / SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field
  • About OLIVER :

    Many companies talk about having a unique and thriving business model but OLIVER (Part of the Inside Ideas Group) truly does.

    OLIVER provides clients with dedicated, in-house agencies that are built from the ground up. These agencies live and work right at the very heart of our client’s organization.

    Delivering precisely the skills and capacity they require, complemented by talent from our whole business on everything from planning and creative to execution.

    This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in.

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