Category : Operations Industry : Information Technology Type : Direct Hire Location : Markham, Ontario Job ID : #156825 Recruiter : Dorian Florescu
Public Relations Director Consumer Business Group
The Head of Public Relations Consumer Business Group, reporting to the Director of Marketing, will be responsible for developing and executing Consumer Business Group’s public relations strategy with a hands-
on role in strategic communications planning and execution, and stakeholder engagement.
The incumbent will be the owner for all aspects of media relations, executive speaking engagements, awareness building activities, presentations, award applications and other PR activities in support of various marketing campaigns.
The role also includes support for crisis management, emergency response, and creation of internal and external communication materials.
Scope of work
Develop PR strategy, manage PR communication initiatives involving news releases, social media outreach, content marketing, interviews and other speaking engagements, media training and spokesperson support, media monitoring and tracking, and other support on special projects and events with the objective to increase public awareness.
Strategize and oversee all PR events including press conferences, product launches, exhibitions, promotions, open days and press tours
Manage external PR agency to ensure programs are delivered on strategy, on time, and on budget
Develop and implement a strategic, proactive, year-long editorial calendar of stories and subsequent pitches
Research, write and distribute Canadian press releases; manage inquiries from media, potential partners and other organizations
Cultivate and nurture relationships with Canadian media and influencers
Cultivate and maintain relationships with the global PR teams
Develop and oversee photo or video opportunities
Ensure that information on the website is accurate and current
Source and manage speaking and other profile-building opportunities for company executives
Represent Consumer PR within all integrated marketing communication initiatives
Develop measurement metrics and best practice benchmarks, as well as lead internal results reporting on PR effectiveness
Oversee development of daily media report for the internal leadership team
Analyze information reported in traditional and social media while collaborating with social media team to identify opportunities to minimize negative impact and / or maximize positive impacts for our partners and associates
Build effective relationships and networks with senior management, stakeholders and external media contacts
Support events and promotions from PR perspective
Manage PR budget to ensure maximum results achieved
Qualifications and Experience :
Minimum 10-15 years of experience in progressive public relations role in consumer electronics / telecommunications / IT / consumer goods industry
Bachelor’s degree in communications, public relations, journalism, or marketing is an asset
Superior verbal and written communication skills with a thorough understanding of traditional corporate communication channels and tools such as press releases, speeches etc.
in addition to possessing a keen interest and desire to leverage innovative PR tools and strategies
Experience in media relations, spokesperson training, special events
Understanding of the media landscape (traditional & social)
Widely networked and well respected, with previously established connections and working relationships with a variety of Canadian media channels would be considered a strong asset
Experience managing a Public Relations agency
Ability to quickly establish credibility with internal and external stakeholders at all levels and articulate in a clear and time sensitive manner
Strategic mindset and strong business acumen