Director of Product Marketing
Brandt
Regina, Saskatchewan, Canada
4d ago

Job Description

Brandt is a diverse manufacturing and distribution company that makes equipment for farmers, contractors, landscapers, loggers, manufacturers, miners, pipeliners, railways, roadbuilders, steelmakers and beyond.

As part of our commitment to making our customers more productive and more profitable, we’re investing heavily in new product development.

That commitment includes new facilities, including our multi-million dollar engineering center in Regina, Saskatchewan, new equipment, software, training and hiring great people that will help Brandt deliver value to its customer base.

The Product Marketing team is responsible for understanding and leveraging the product value propositions and building the marketing tools needed to facilitate a successful launch strategy.

Through a deep understanding of the customer and the competitive landscape, The Product Marketing team shares in the responsibility for developing, articulating and helping to execute a strategy to create a portfolio of products that are competitively priced, appropriately featured and aligned with the distribution strategy of the organization.

Reporting to the Sr. Director of Product Strategy the Director of Product Marketing is responsible for building and managing a team that shapes the vision for what Brandt sells in each market and what features and benefits are in our products that deliver value to the customer.

The position works at the intersection of product development, sales, and marketing and will ultimately have responsibility for generating the tools needed achieve success in the market.

Required Skills

  • Recruiting, hiring and managing the Product Marketing Team.
  • Communicating product changes to end use customers in an understandable way
  • Maintaining a framework for evaluating our product lines, including market size in units and dollars, market share, revenue, margin and product support opportunity.
  • Maintaining a framework for engaging with our customers and dealers to understand their wants, needs, problems, image, understanding, etc.
  • as it relates to our product lines. This will include both ongoing feedback and project specific feedback.

  • Assisting with the pricing and product positioning strategy.
  • Building a process / workflow to effectively and efficiently translate technical product feature sets into simple customer-focused benefits
  • Working closely as the main client of Brandt’s internal creative agency to aid in the creation of compelling marketing material and tools
  • Building accountability measurements to ensure members of the Product Marketing team feel integrally responsible for the success of their business division
  • Required Experience

    We want a candidate who has experience developing and articulating a product development strategy for a manufacturing company.

    The ideal candidate can come from a variety of backgrounds and will have :

  • Degree in Marketing, 10+ years in a Marketing role and 5+ years in a Management role
  • A passion for learning how customers procure and use our products
  • Creativity and problem solving abilities
  • Excellent organization & communication skills written, verbal, and digital especially when interpreting and translating technical terminology into valuable insights for the marketing and creative teams.
  • The ability to work with all levels and departments in the organization.
  • An understanding of business and product financial metrics.
  • The ability to travel 1 week per month if necessary
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