Initiative - Supervisor, Media Planning (Digital)
IPG Mediabrands
Toronto, Ontario, Canada
1d ago

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.

Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is memorable).

Our new world model is comprised of four central craft centers Client Advice and Management, Strategy, Communications Design and Partnerships.


Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency then speak up. We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career we expect you to prioritize training and actively participate.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough.

We are currently recruiting for a Media Planning Supervisor (Digital) .

Position Summary :

The role of a Media Planning Supervisor (Digital) is to manage our holistic digital media planning product through preparing and presenting media plans, proposals, and analysis.

The Supervisor is also responsible for training and mentoring junior employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities :

  • Lead the preparation, writing and presentation of integrated digital media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
  • Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.)
  • Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Collaborate with content creators to ensure effective management of the content development process.
  • Ensure that all media plans adhere to the agency philosophy.
  • Oversee the administration and maintenance of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.
  • Effectively manage ongoing client expectations in regards to work back schedule and deadlines.
  • Ensure detailed media briefings and purchase authorizations are received as required from the planner and / or client.
  • Proactively advise the team of any variations to execution of media plans.
  • Explore new media opportunities as well as evaluate and issue sponsorship and integrations under the direction of Manager.
  • Oversee the preparation of campaign reports, including third party audits, value summaries, tracking of expenditures by supplier or customer as required.
  • Ensure clear communication with the planning teams (e.g. involvement in briefs, provide guidance and direction on buying conditions, etc.)
  • Build and maintain strong client relationships and respectful partner relationships.
  • Oversee team members in preparing and maintaining accurate and timely client finance reports and budget control reporting (BCRs).
  • Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
  • Effectively communicate digital requirements across all levels of knowledge.
  • Proactively and independently contribute to and / or prepare media POVs.
  • Qualifications :

  • Post-Secondary education University graduate and / or advertising / marketing College degree preferred.
  • Minimum of four (4) years’ experience in digital media planning.
  • Full understanding of the roles of various digital channels.
  • Strong understanding trafficking and website tagging processes.
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma, DoubleClick, Sizmek, Comscore, Facebook, Twitter and Google AdWords).
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build strong internal and external relationships and partnerships.
  • Proficient in data analysis, emerging media and technology.
  • Strong negotiation and presentation skills.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Ability to travel as required.
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be conta

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