Manager, Email & Customer Relationship Marketing
DentalCorp
Toronto, ON, CAN
5d ago

Role overview

  • The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization
  • The ability to set clear and challenging goals while committing the organization to improved performance; tenacious and accountable in driving results
  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
  • A marketer who is viewed by others as having a high degree of integrity and forethought in his / her approach to making decisions;
  • the ability to act in a transparent and consistent manner while always considering what is best for the organization

  • Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively
  • An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in his / her beliefs, and active drive
  • Encourages others to share the spotlight and celebrates and supports the success of the team
  • Creates a sense of purpose / meaning for the team that generates followership beyond his / her own personality and engages others to the greater purpose for the organization as a whole
  • Manage the Email, Mobile, Paid Media, SEO, and Acquisition initiatives
  • Lead the day-to-day management of email operations including project management, build, QA, deployment, and reporting
  • Drive and make recommendations regarding how to most effectively engage customers within digital channels (cadence, frequency, trigger program, welcome series, etc.)
  • Responsible for development and execution of a segmented marketing strategy in conjunction with operations team
  • Apply email and digital marketing best practices to determine new opportunities that will improve patient / customer experience and engagement
  • Manage monthly digital calendar and analyze key performance
  • Capture hindsight program performance and identify key learnings to impact future initiatives
  • Partner with internal teams and external vendors to launch and develop new initiatives
  • Manage ad hoc digital marketing projects from concept development through execution email marketer.
  • What we’re looking for

  • Bachelor's degree
  • 3-5 years experience in email marketing and CRM programs
  • Mailchimp experience or other email marketing platforms
  • Segmentation and CRM experience
  • Demonstration of collaborative leadership and crisp execution
  • Growth-oriented and entrepreneurial drive
  • About dentalcorp

    dentalcorp is focused on acquiring and partnering with leading, growth-oriented general and specialist dental clinics across Canada.

    Our unique value proposition allows our dentist Partners to retain their clinical and operating autonomy while we inspire them to achieve ambitious personal and professional growth.

    Our unprecedented strategic insights and expertise place our Partners at the forefront of delivering optimal patient care.

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