Business Development Representative
Johnston Equipment
Greater Toronto Area, Ontario, CA
4d ago

Business Development Representative

We are a solutions-driven, customer-focused provider of material handling, storage and automated systems solutions and we take pride in knowing that your actions boost our customers’ productivity.

We are looking for customer-focused, self-starting individuals to join our team and make a difference. If that sounds like you, join the Johnston Equipment team today!

Position Summary :

The Business Development Representative (BDR) will be responsible to develop need and provide solutions to new customers.

The BDR will ensure market growth for the Raymond / BT line of material handling equipment and other products and services provided by Johnston Equipment in a given territory.

How You’ll Make an Impact

  • Contact potential customers through cold calling, emails, customer visits and networking Build relationships with new customers to create continuous flow of pipeline Recognizing opportunity to Identify customer needs to provide enhanced solutions through all of Johnston Equipment products and services Stay up to date on product knowledge and industry standards Maintain communication with potential customers to gain new business Participate and collaborate with sales team for ongoing efforts to meet the organizations business objectives Present product information regarding features, benefits and new product / service offerings to customers
  • Market Penetration

  • Investigate and target competitive users and non-users in territory. Create action plans to convert competitive users and non-users to Johnston customers.
  • Develop and maintain contact with potential customers through meetings, phone and email. Coordinate between Johnston departments to address prospective customer needs.

    Communicate new product / service developments with prospects. Network to promote new business.

    Preparation of Proposals and Orders

  • Research application requirements and prepare pricing for products / services based on specifications to meet application requirements.
  • Acquire management approval and signature for discounts. Maintain Johnston requirements for gross profit on various products / services Prepare formal quotation for products and services to be presented to customer management.

    Prepare in-house order forms and factory order paperwork. Work with factories and outside vendors for creation of proposal and orders.


  • Network for the promotion of Johnston Equipment, the Raymond core product line and all products / services which Johnston Equipment carries.
  • Network with all GNJ product groups Attend inter-departmental meetings as required

    Forecasting / Reporting Plans

  • Prepare forecasted units / dollars per month and per year. Prepare detailed customer profiles, competitor profiles, pro team and lost order reports.
  • Prepare annual business plans, market plans and identify target accounts.

    What You’ll Bring to the Table

  • B2B sales experience Growth and solution mindset High level of integrity and work ethic Minimum of 5 years sales experience required Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.
  • Solid experience in opportunity qualification, pre-visit planning, call control and account development Success in qualifying opportunities involving multiple key decision makers.

    Strong knowledge of retail and / or wholesale sales principles, methods, practices, and techniques. Strong problem identification and objection resolution skills.

    Able to build and maintain lasting relationships with customers. Self-motivated, with high energy and an engaging level of enthusiasm.

    Must possess a valid driver’s license. Candidates with a Go-Getter attitude should apply.

    Why You’ll love it here

  • We offer a competitive salary, incentive program and an excellent benefits package We trust and support you - take ownership of your work and push your ideas from inception to execution We want to see you grow - we support your career progression and provide learning and development opportunities
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