Senior Regional Marketing Manager
Calgary, AB,CA
5d ago

Senior Regional Marketing Manager

Position ID 2019-5902 Position Type Full Time Position Location(s) CA-AB-Calgary


At MNP we pride ourselves on being different it’s our entrepreneurial drive that sets us apart. It’s the same drive that’s helped us become Canada’s fastest growing national firm.

We foster collaboration, value your ideas, promote based on talent, live balanced lifestyles and make time for FUN. We are one firm, one team, collaborating to support you wherever you want to take your career.

Join the momentum. We are seeking a Senior Regional Marketing Manager to join our team. MNP is a leading national accounting, tax and business consulting firm in Canada.

Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-

appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups.


Performance Expectations

  • Work with the Regional Managing Partner (RMP), service line and client group leaders within the region to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness and positioning and create sales opportunities for our practitioners
  • Adhere to firm processes and best practices, including the use of consistent marketing and budget templates
  • Obtain plan approval, develop and lead the implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping
  • Develop creative campaign briefs and lead concept development
  • Measure, understand and report on the impact of marketing activities; analyze reporting information and make recommendations / adjustments to plans and programs where necessary
  • Manage and monitor Marketing budgets; analyze variances between planned and actual spend and recommend correct actions, as necessary
  • Identify, negotiate and manage strategic sponsorships of all sizes
  • Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
  • Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment
  • Understand vendor arrangements / structures and develop and maintain those relationships
  • Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace including with local influencers, media and the community
  • Develop strong relationships with key stakeholders within the region
  • Gather and interpret insights and assess the competitive environment, MNP market share and brand positioning
  • Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market and industry trends
  • Provide overall direction and set expectations for regional marketing team
  • Develop a thorough understanding of MNP’s services, businesses and industry
  • Raise awareness of MNP through discussions at community events including client and company sponsored functions
  • Network in the local business community and consider business development opportunities
  • Contribute to the development of new ideas and approaches in order to improve work processes
  • Mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback and addressing performance issues promptly
  • Promote regular attendance, balanced lifestyle and high standard of team wellness
  • Conduct formal, written annual performance reviews
  • Credentials

  • Completion of a post-secondary degree in Marketing
  • Minimum of five (5) years of experience in a marketing management capacity and a demonstrated understanding of the entire marketing process
  • Experience working in a professional services environment or marketing agency environment considered an asset
  • Understanding and experience working in the local marketplace is an asset
  • Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
  • Strong Project Management skills
  • Possess strong presentation and reporting skills
  • Possess business development skills and knowledge
  • Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
  • Experience with web, digital and social media platforms
  • A valid driver’s license is necessary as travel will be required
  • Core Competencies and Personal Characteristics

  • Integrity professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
  • Energy displays enthusiasm, optimism and passion while maintaining a high level of productivity and a balanced lifestyle
  • Diversity understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
  • Communication effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)
  • Client Service Excellence understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients
  • Business Development looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community
  • Forward Thinking anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies
  • People Management & Leadership goal-driven leader who effectively manages self, others and teams to achieve goals
  • Coaching takes responsibility for one’s own and team members’ performance by setting clear goals and tracking progress against those goals, promptly addresses performance issues, is highly organized and uses personal judgement and decision making
  • Fostering Innovation develops, sponsors, and / or supports the introduction of new and improved methods, products, procedures and technologies
  • Interpersonal Skills proven relationship builder with the ability to relate to team members, inspire them to participate and mitigate conflict
  • Strategic Thinking analyzes the Firm’s competitive position by considering market and industry trends, existing and potential clients, and strengths and weaknesses of competitors
  • Entrepreneurial looks for and seizes profitable business opportunities and is willing to take calculated risks in order to achieve business goals

    MNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our MyRewards MNP package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.

    MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-

    led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.


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