Email Marketing Specialist
Edmonton, Alberta
4d ago

Loading... Title : Email Marketing Specialist Job ID : ME247133916 Location : Edmonton, AB Contract Duration : 6 MonthsThe Email Marketing Specialist is accountable for leveraging disparate customer acquisition and retention channels to build and optimize marketing automation workflows (that include email marketing) based around member-

owner segmented goals. Responsibilities :

  • Focus on more than just acquisition and master the art of retention and wallet share growth
  • Grow email list organically, not through bought or rented lists. Establish email and contact information acquisition campaigns
  • Work with Digital Banking to ensure website and landing pages are personalized with smart content and calls-to-action to show the same targeted messaging that prospects see in email campaigns
  • Initiate, manage and coordinate marketing automation / direct email / SMS projects with outside vendor(s)
  • As this role necessitates critical inputs from teams in Insights, Digital Banking and Communications staying involved with roadmaps and strategies is a high priority
  • Qualification :

  • Education and Training : BA / BS or equivalent working experience and a solid foundation in content marketing, brand-building, and website analytics.
  • Experience : Past experience with email and SMS marketing, leads nurturing, marketing automation, and web analyticsExcellent understanding of email and SMS marketing concepts and metrics such as Sender Score, deliverability, and sender reputationProficiency in email / SMS marketing and marketing automation technologyHighly analytical and able to derive meaning from data through A / B testing and email / SMS optimizationProficiency in web analytics software and keyword toolsExperience with data-
  • driven SEO analysis and optimization

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