Initiative - Supervisor, Media Planning
IPG Mediabrands
Toronto, Ontario, Canada
4h ago

In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles : being Fearless , Brilliant , Dynamic and Seamless .

By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-

old saying, work hard, play hard. Our goal at Initiative is to ensure that you are doing the best work of your career - connected to our brand and our clients, while also feeling rewarded and fulfilled when you leave work each day.

Initiative looks for talent who embody our four core values - FBDS. These individuals can find and remove barriers, able to present the best option confidently.

We are currently recruiting for a Media Planning Supervisor.

Position Summary :

The role of a Media Planning Supervisor, Digital Performance is to manage our media planning product through preparing and presenting media plans, proposals, and analysis, with some focus in leading the development of performance based digital media plans.

The Media Planning Supervisor, Digital Performance is also responsible for training and mentoring junior employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities :

  • Lead the preparation, writing and presentation of integrated media plans, digital performance based plans, proposals and analysis that satisfy client objectives and go beyond the brief.
  • Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.).
  • Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Ensure that all media plans adhere to the agency's values, philosophies and processes.
  • Maintain media plans and regularly evaluate campaign performance & lead optimizations.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Build and maintain strong client relationships and respectful partner relationships.
  • Oversee the administration and maintenance of the buy.
  • Oversee team members in preparing and maintaining accurate and client finance reports and budget control reporting (BCRs).
  • Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
  • Proactively contribute to and / or prepare media POVs.
  • Contribute to the improvement of overall product and image and making recommendations where appropriate.
  • Qualifications :

  • Post-Secondary education University graduate and / or advertising / marketing College degree preferred.
  • Minimum of four (4) years’ experience in integrated media planning.
  • Solid experience in managing performance based digital media plans
  • Strong knowledge of SEM & Programmatic media platforms
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build strong internal relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
  • Strong presentation skills.
  • Proactive approach to problem solving, supporting the team, self-development, etc.
  • Proficiency with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast paced environment.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Ability to travel as required.
  • French language experience preferred
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

    In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles : being Fearless , Brilliant , Dynamic and Seamless .

    By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-

    old saying, work hard, play hard. Our goal at Initiative is to ensure that you are doing the best work of your career - connected to our brand and our clients, while also feeling rewarded and fulfilled when you leave work each day.

    Initiative looks for talent who embody our four core values - FBDS. These individuals can find and remove barriers, able to present the best option confidently.

    We are currently recruiting for a Media Planning Supervisor.

    Position Summary :

    The role of a Media Planning Supervisor, Digital Performance is to manage our media planning product through preparing and presenting media plans, proposals, and analysis, with some focus in leading the development of performance based digital media plans.

    The Media Planning Supervisor, Digital Performance is also responsible for training and mentoring junior employees.

    This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

    Responsibilities :

  • Lead the preparation, writing and presentation of integrated media plans, digital performance based plans, proposals and analysis that satisfy client objectives and go beyond the brief.
  • Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.).
  • Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Ensure that all media plans adhere to the agency's values, philosophies and processes.
  • Maintain media plans and regularly evaluate campaign performance & lead optimizations.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Build and maintain strong client relationships and respectful partner relationships.
  • Oversee the administration and maintenance of the buy.
  • Oversee team members in preparing and maintaining accurate and client finance reports and budget control reporting (BCRs).
  • Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
  • Proactively contribute to and / or prepare media POVs.
  • Contribute to the improvement of overall product and image and making recommendations where appropriate.
  • Qualifications :

  • Post-Secondary education University graduate and / or advertising / marketing College degree preferred.
  • Minimum of four (4) years’ experience in integrated media planning.
  • Solid experience in managing performance based digital media plans
  • Strong knowledge of SEM & Programmatic media platforms
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build strong internal relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
  • Strong presentation skills.
  • Proactive approach to problem solving, supporting the team, self-development, etc.
  • Proficiency with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast paced environment.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Ability to travel as required.
  • French language experience preferred
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

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