Temporary replacement (12 months) Position Overview : Accelerating Wireless growth (in our core corporate business and Employee Purchase programs), and securing key renewals are two of the top strategic priorities in Business Marketing.
Reporting to the Director, Strategy & Marketing, Business Solutions East, the Wireless Senior Marketing Manager will be responsible for developing the BSE Wireless Marketing Programs and Content strategy and for launching offers and programs into market with campaigns to support.
This individual will work collaboratively and in partnership with the BSE Sales, Wireless national product, and the broader Business Customer Marketing team, and is responsible for securing the necessary support from a cross-
functional team to execute on Marketing Plans (may include internal teams such as Marcomm, Marketing Automation, Web Marketing, Database Marketing and Creative Design, or external agencies and partners).
We are looking for a highly-motivated and results-driven individual to manage our go-to-market activity for both our core business wireless base and EPP). Responsibilities :
Interlock with BSE, Product, Sales and our Wireless PLT teams to deliver initiatives on time and with focus on strong 4P execution
Grow the business subscriber base and retain existing customers by managing acquisition & retention campaigns
Work with DBM and Channel Marketing Primes to identify and execute any targeted list opportunities for execution in channel
Help launch, deliver and communicate NBS Wireless products, services and channel initiatives to internal and external stakeholders
Liaise with advertising and media agencies that are supporting your wireless marketing activities
Identify and evaluate new opportunities to generate new wireless growth and loading
Support the development and assessment of financial and non-financial metrics and models to measure performance and guide decision making
Work as an extension of the Wireless PLT and ensure visibility into portfolio / financial metrics
Establish program KPIs and report back on marketing programs and their results on a regular basis
Required Skills & Abilities :
Strong business acumen with a deep understanding of the wireless business solution portfolio
Comfortable presenting to senior levels of management across the organization
Acts with a strong sense of urgency
Proven, hypothesis-driven problem solving approach
Impactful executive PowerPoint style and deep Excel competence
Expertise in digital marketing, coupled with deep analytical competency to make data based decisions
Ability to lead cross functional team towards achievement of common goal collaboratively and influence without authority
Strong interpersonal, communications and relationships building skills
Positive attitude with bias for action and ability to thrive in an ambiguous environment
Excellent attention to detail, structured approach to analysis and the ability to develop rational and logical arguments
Proven ability managing multiple initiatives and priorities at once
Bilingual English and French
Required Professional Designation / Certification :
Undergraduate degree in business or a related discipline, or MBA
Required Experience : University degree
Experience dealing / communicating effectively with leaders across different levels within the organization
B2B Marketing experience a definite asset
Minimum 10+ years of experience preferably in Marketing and Mobility; Telecom / industry experience and exposure to a variety of marketing roles would be beneficial
Experience working in a fast-paced, continually changing environment
Who is TELUS? We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada.
Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses;
and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
Everyone belongs at TELUS. It doesn’t matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected.
Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.
Do you share our passion? At TELUS, you create future friendly® possibilities. At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.