Programmatic Strategist
GroupM
Montreal, QC, Canada
10d ago

Description

Position at Wavemaker Brief Descriptions :

As a Programmatic Strategist, you will be responsible for the daily management of campaigns for a prestigious selection of our brands, AKA : your clients.

As part of the in-house programmatic team you will be expected to work closely with your brands as well as the media agency in order to best plan and execute our digital campaigns.

As part of your day to day, you will be responsible for campaign trafficking, budget management, optimization, monitoring and reporting, and above all this you will be a primary point of contact with both your brands and the media agency.

This role is an essential part of L'Oréal’s digital evolution.

Three Best Things About the Job :

  • Work in a dynamic team of individuals specializing and serving high-profile brands
  • Drive innovative new approaches to automated reporting and data-driven decision making
  • Connect the dots between marketing investment and business results using a creative approach
  • Key Responsibilities of the Role :

  • Planning and executing programmatic campaigns to best meet goals and KPIs.
  • Daily management of precision marketing campaigns bought programmatically.
  • Work hand in hand with media strategy team to best execute programmatic and traditional buys in unison.
  • Provide communication on outcomes through campaign reporting
  • Set up website work streams floodlight tags, pixel creation leading to future audience creation
  • Collaboration with technology partner to troubleshoot any challenges.
  • Work as a team. Sometimes you’ll be in crunch mode and could use some help your colleagues too.
  • Relate your work back to business objectives of your internal clients and brands. It’s not only about media. This is an opportunity to learn the rest of the business beyond your job’s regular tasks.
  • Consumer centric and data-driven thinking. You like to look beyond the obvious while still taking cues from factual data points to reach potential consumers at the right moment.
  • Envelope-Pushers welcome!
  • Experience with an adserver such as Doubleclick Campaign Manager
  • Experience with DSPs required, exposure and use of Doubleclick Bid Manager expected
  • What You Will Need

  • Bachelor’s degree or above in Business Administration, Economics, or related discipline
  • Proficiency in Microsoft Office Suite
  • 1-2 years of experience with programmatic media trading including : bid management, Digital Ad ops, A-Z campaign management and reporting
  • Qualities :

  • A proactive attitude. We’re a team, but you’ll need to be able to work independently too.
  • Be a problem solver, without having a fear for asking for help and guidance.
  • HTML and / or Java experience
  • Ad Ops experience
  • We’re looking for a quick thinker, that can work under pressure and with short timelines
  • Wavemaker is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

    While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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