CooperVision, a division of CooperCompanies (NYSE : COO), is one of the world’s leading manufacturers of soft contact lenses.
The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics.
CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia;
and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers.
Job Summary :
This role is responsible for the successful implementation of the CooperVision myopia management system into ECP practices.
The Myopia Management Specialist acts as the subject matter expert in myopia management working closely with field sales and professional services to maximize myopia management opportunities through education, relationship building, marketing and sales support to each targeted office.
In addition to the above duties, the Myopia Management Specialist demonstrates an expert level of customer relationship management, business development, CooperVision product and sales understanding, strategic planning and coordination between his / her accounts and CooperVision.
This position requires expert level communication skills to partner and coach customers and sales team members. This role is brought into the customer relationship by the designated CVI account sales representative for the specific purpose of building a myopia management system, which encompasses all aspects of CooperVision’s myopia management products, that optimizes targeted patient engagement, patient education, consultation and follow up, to ensure successful treatment over the years of use, and growth of accounts myopia management practice.
Essential Functions & Accountabilities :
Works in close partnership with the core CVC Canada sales reps on assigned accounts to ensure a seamless and connected experience for the customer that is best in class
Is the primary and lead contact for assigned customers in their implementation of the myopia management system.
Demonstrates exceptional selling skills; business acumen, presentation and communication skills, to influence customers in developing myopia management business
Clear, consistent utilization and flawless execution of each component of the CVI myopia management treatment program
Complete understanding of myopia management landscape, including competitors and demonstrates at expert level positioning our treatment program against the competition
Excellent analytical and problem-solving skills to best serve the customer and CooperVision interests
Customer Interaction : Fully understands each customer’s business and completes in-depth business review with customers to best assess how to implement a myopia treatment program Develops and leads myopia business opportunities and implements plans and solutions to gain share and Is responsible for developing specific plans of action for each assigned account Develops and manages myopia marketing programs with customers resulting in documented success and positive return on investment Utilizes the full portfolio of CooperVision Value Add Services to support growth of myopia management products to gain and retain the business
Is well versed and familiar with CooperVision customer agreements and policies regarding the myopia treatment process and requirements
Interprets clinical studies and market data to add credibility, overcome objectives and influence the sales process in a compelling manner
Builds, maintains, and leads strong relationships with other members of the sales team, sales leadership, corporate accounts team, sales support and commercial management teams to gain their support in executing customer objectives
Knowledge, Skills and Abilities :
Use of all Microsoft office suite of tools as well as CVI CRM solution at intermediate to advanced level
Influences sales process at expert level
Excellent organizational skills
Enthusiastic, engaged and supportive of all CVI initiatives
Exceptional verbal and written communication skills
Effectively identify, evaluate and assimilate information to render quality decisions
Ability to make high-level presentations to various sized customer groups
Strong ability to partner and coach internal sales team members and customers
Knowledge of contact lens industry
Knowledge and experience in optometry practice setting preferred
Work Environment :
Extensive travel remote employee, home office environment
7-10 years optical industry experience required
Experience in customer facing sales
Prior leadership experience an asset
Demonstrated skills in customer business development and plan implementation
Bachelor’s degree required; or an equivalent combination of education and experience
Consideration given to candidates with strong sales experience and track record of results
Licensed Optician preferred