Marketing Manager
Winnipeg, MB, CA
6d ago
source : CareerPlug


Bootlegger’s Corporate Office is relocating to Winnipeg! We are excited to be sharing an office space with our affiliated companies, Warehouse One, Ricki’s, and Cleo.

The Bootlegger team is looking for outgoing, highly motivated and dedicated individuals to join our team of retail and fashion professionals in creating great products that generate excitement and loyal, raving fans!

Bootlegger is currently seeking a Marketing Manager to join our Marketing Team.

Our Marketing Manager is a proactive and creative thinker with a passion for building and growing our brand. The successful candidate is a planner and customer centered brand marketer who understands the fast pace of the apparel retail industry and thrives in constant change.

As a member of the Marketing team, the Marketing Manager will be a key contributor in developing plans and recommendations that are strategic, drive brand awareness, perceptions and business outcomes.

This role is primarily responsible for managing the daily workload, priorities, and output of the Marketing Department, at the same time as ensuring brand direction and standards are respected.

The ideal candidate is an experienced marketer who understands brand, communications, the creative process, the store environment as well as the digital one, and is proficient in project management.

Key Responsibilities :

  • manage the daily workload, priorities, and projects of the Marketing Department
  • prioritize and assign tasks as required, ensuring brand standards are upheld and timelines are being met
  • develop and maintain strong relationships with store groups, vendors, and other departments to ensure marketing projects are implemented effectively
  • work closely with the in-house graphic design team to plan for and manage monthly / seasonal marketing communications
  • responsible for the allocation and inventory management of store marketing items and supplies
  • responsible for internal and external communications
  • oversee execution of our social media strategy and associated personnel
  • support and execute against the objectives of our WH1 Perks loyalty program
  • collaborate with business and marketing stakeholders to support the development of existing and new marketing and loyalty strategies
  • Requirements :

  • 3+ years’ experience in Marketing, with increasing job responsibilities
  • at least 1-2 years’ experience as a people leader and developer, managing workload and keeping the team focused and motivated
  • solid understanding of the apparel store environment and the online digital space
  • exceptional written and verbal communication, including proofreading and editing experience
  • experience developing / executing customer facing marketing campaigns across traditional media, a store environment, and the online digital space;
  • copywriting experience a plus

  • strong organizational skills and the demonstrated ability to show initiative and bring new ideas forward; manage project plans and execute on time
  • adaptable, with the ability to multi-task and manage varying work volumes and changing priorities in a fast-paced environment in order to deliver against tight deadlines
  • experience with social media platforms and social media marketing knowledgeable about Facebook, Instagram, Twitter, Pinterest, and other emerging social media opportunities
  • experience negotiating and managing external vendor relationships
  • demonstrated experience with MS Office (Word, Excel, PowerPoint, Outlook)
  • ability to work flex hours required
  • previous retail experience an asset
  • strong teamwork and interpersonal skills; embodies Bootlegger’s core values; Trust, Teamwork, Passion, Entrepreneurship and Growth
  • Excited to Join Our Team?

    Submit your cover letter and resume!


    Do you love fashion and making people feel good? Want to work in an exciting, fast-paced environment? A career at Bootlegger may be just the right fit for you!

    Bootlegger is a trusted, Canadian destination that was founded over 45 years ago in Vancouver, British Columbia. Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality and value.

    With stores from coast to coast, an ecommerce business, and millions of jeans later, it continues its devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans.

    We’re proud to offer a generous employee discount to all employees, as well as to spouses and dependent children. Additionally, we offer a comprehensive benefit plan that includes health, dental, and vision care, life insurance, and disability coverage, as well as an Employee Assistance Program to full time / salaried team members.

    We also believe in helping all employees take the next step in their career, so we’ll give you the support & resources you need to do your best work and expand your skills in the workplace.


    TRUST - We have integrity.

    TEAMWORK - Teamwork makes the dream work.

    PASSION - We love what we do & do what we love.


    GROWTH - Progress is the heartbeat of growth!

    For more information visit our Careers page.

    Bootlegger is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request.

    We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

    The Bootlegger Team sincerely appreciates all expressed interest; however only those candidates qualifying for interviews will be contacted.

    Report this job

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form