Senior Manager, Paid Search, Parental Leave, Hybrid Work Place
Bell
Toronto, Ontario
3d ago

Req Id : 395613

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences advertising and design.

Brand also supports our sponsorship, web presence, social media and market insights teams.

Do you wake up dreaming of long-tail keywords?

Is the debate between branded and non-branded search one you can explain?

Can you see patterns in large quantities of data?

Are you interested in driving business results for top-tier Canadian brands?

Are you interested in being a part of an organization with access to the latest industry platforms and training programs, and a flexible work from home policy with awesome benefits?

Are you ready to grow your career by taking on a new role at Bell?

If you answered YES’ to these questions then this role is for you!

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Search Marketing capabilities.

This is a great opportunity to manage Search Marketing campaigns for one of the largest telecommunications companies in the country.

We are actively seeking a Senior Manager, Paid Search in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.

Job Duties / Responsibilities :

  • Work closely with our agency partners to onboard technology, adapt processes, and ensure flawless hand-off of search marketing responsibilities and overall account management
  • Lead, manage, supervise, motivate and mentor a team of Search Specialists
  • Develop and shape account strategy to continuously improve account performance
  • Adopt best-in-class innovative ad formats and tools to break the mold and drive performance
  • Understand team and product needs, grow relationships and build trust
  • Provide team members with support in developing, implementing, managing, optimizing and reporting on SEM campaigns for various accounts
  • Perform quality control on all team outputs including reports, post analyses, campaign setups and any other deliverables adhering to Bell’s standards and best practices
  • Monitor campaign budgets to make sure they are being managed properly by team members and that all reporting, launch and deliverable deadlines are being met
  • Report on SEM campaign performance using various reporting platforms including Search Ads 360 (SA360), Google Ads, Bing Ads, Google Data Studio and other third-party reporting tools
  • Join and participate in campaign briefings, strategy roadmap preparation, presentations, and reporting calls
  • Communicate effectively with internal account teams (offline and online) in order to make sure we are running fully integrated marketing campaigns
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events
  • Critical Qualifications / Competencies :

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or related field
  • Minimum of 5 years of experience in Search Marketing (SEM)
  • Experience managing, mentoring, supervising, and coaching small teams
  • Proven track record of success in managing, optimizing, and reporting on SEM campaigns
  • Ability to integrate and synergize SEM and SEO campaigns for maximum impact
  • Strong analytical skills with an innate ability to generate actionable insights from data interpretation
  • Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint
  • Preferred Qualifications / Competencies :

  • Advanced working knowledge of Google Analytics and Adobe Analytics platforms
  • Experience with Digital Call Tracking platforms
  • Experience with Search Ads 360, Adobe Marketing Cloud and Google’s Campaign Manager (formerly DCM)
  • You have solid working knowledge of ad operations (tagging, ad serving, etc.)
  • You are a seasoned search marketer and have instincts needed to know which levers to pull to drive results
  • You have the technical know-how to analyze and work with multiple data sets from different sources
  • You are an effective data-driven manager, team leader, interpersonal communicator, and mentor
  • You enjoy working with people and have stellar communication skills
  • You are passionate about growing your career in Search Marketing
  • You want to showcase your skills by working with one of the biggest brands in Canada
  • You love data, have strong instincts, good organizational and great analytical skills
  • You pay extreme attention to detail, thrive under pressure, and are a team player
  • LI-AS1

    EmployeeReferralProgram

    Adequate knowledge of French is required for positions in Quebec.

    Additional Information :

    Position Type : Management

    Job Status : Temporary - Full time

    Job Location : Canada : Ontario : Toronto Canada : Quebec : Montreal

    Flexible work profile : Mobile

    Application Deadline : 09 / 23 / 2022

    Please apply directly online to be considered for this role. Applications through email will not be accepted.

    At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.

    We welcome and encourage applications from people with disabilities.

    Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment bell.

    ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion bell.ca.

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