Marketing & eCommerce Manager - Westward Parts
MacDon
Winnipeg, MB
1d ago

PURPOSE AND SCOPE :

Reporting to the General Manager, this position is responsible for providing leadership and coordination of Westward Parts Services Ltd.

  • Marketing & eCommerce functions; developing and implementing a marketing strategy that results in positive business growth;
  • and monitoring and analyzing marketing activities against company goals.

    RESPONSIBILITIES

  • Participate in business planning, forecasting, budgeting and human resources decisions that impact the organization.
  • Lead and develop Marketing and eCommerce plans in line with the corporate strategy, as well as gaining input and recommendations from other departments.
  • Provide creative marketing tools for the successful introduction of new product lines and identifying opportunities to increase sales for new and current customers.
  • Direct and oversee all Westward Parts Services Ltd. Marketing and eCommerce functions. This includes Trade Shows participation and establishment of Show objectives and performance measurement.
  • Develop and manage marketing budgets, products, promotions, etc.
  • Develop partnerships on acquisition tactics, paid media, social media marketing, etc. to insure targeted returns and revenue goals are met.
  • Manage the planning and development of company marketing and communications materials including the annual catalogue, in conjunction with other departments.
  • Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

  • Ownership of all company promotional program and materials, including corporate image, web, media, print material, and marketing production.
  • Manage and Develop all website content, site merchandising, customer shopping experience, and conversion rate optimization tactics while leading growth initiatives for eCommerce Sales.
  • Ability to execute digital marketing activities including SEO, SEM.
  • Stay current on eCommerce / Digital Marketing industry trends and implement improvements for continued growth.
  • Collaborate with IT to identify and develop new features and customer experience that help differentiate our product’s positioning from competitors.
  • Manage all Social Media while aiding in the creation of online materials in support of product lines including online banner ads, product requests, sales collateral, etc.
  • Lead all Westward Parts Expo event activities including Event objectives and performance measurement.
  • Lead and direct a team of marketing staff including, hiring, delegating, scheduling work, managing performance and expectations, making compensation decisions and administering policies and procedures.
  • Actively work on strategies to promote staff engagement and problem solving. Follow through as appropriate to ensure positive outcomes for all stakeholders.
  • Review / approve employment forms for staff including but not limited to, payroll, timesheets, expenses, salary changes, vacation approvals, etc.
  • QUALIFICATIONS :

  • 7-10 years of relevant eCommerce and Marketing experience with an understanding of the Agricultural equipment industry and products.
  • Post-Secondary education is required.

  • Agricultural knowledge and experience would be important to the success of the role.
  • Strong verbal and written communication skills, as well as strong interpersonal skills.
  • Excellent customer service, problem solving, conflict resolution and negotiation skills.
  • Must be organized with excellent time management skills with the ability to lead and motivate others.
  • Computer skills and competence with MS office, Adobe Photoshop, InDesign.
  • Travel will be expected throughout North America.
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