Manager, Media Relations
Toronto, Ontario, Canada
3d ago


Golin is a progressive public relations agency that aligns earn-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market.

Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Go All In is the agency’s ethos and commitment to bravery over mediocrity. We Go All In. In everything we do. We believe we have the power to inspire real results and we work tirelessly every day to do just that.

Because we know that you can’t half ass your way to greatness, we only work with the brightest and the best.GolinToronto is hiring a savvy Media Relations Manager, with expertise in consumer lifestylemedia, to pitch, develop strategy, project execution and media results thatkeeps our clients relevant with top media and influencers.

You’ll build strongrelationships and always be on the lookout for opportunities that lead tocoverage. We are looking for someone with the ability to think across platformsby contributing to the integrated media team with the mindset of working inreal time.

Soundlike you want to Go All In with us? Here are the details :

WhatYou’ll Do :

  • Continually seek out and create opportunities to place stories in all types of verticals
  • Develop media strategies for planned campaigns, ongoing news engine programs and real-time news events that lead to ongoing, positive media coverage
  • Create great stories from clients’ business developments and data by conducting brand research, identifying and engaging with influencers across both traditional and digital platforms
  • Develop compelling, media-focused content, ranging from press releases and written pitches to digital and video content
  • Must have strong relationships with national, regional and trade media as well as bloggers and influencers, including writing compelling pitches and have the knowledge / ability to build new media relationships.
  • Work daily with media across multiple channels, including email, social media and phone
  • Leverage clients’ paid and owned channels to amplify media coverage
  • Recommend and track measurement KPIs for earned media and influencer efforts
  • Participate in and attend client meetings’
  • Collaborate with teams across multiple disciplines and successfully manage complex, fast-moving and unexpected communications challenges
  • Interact with clients to present strategic recommendations addressing challenges and opportunities, as well as in think on your feet situations
  • WhatYou Have :

  • Bachelor’s degree, preferably in PR or journalism, with 4+ years of related experience
  • Proven experience working with media and a strong portfolio of story placements within the consumer and lifestyle media space
  • Superior writing and editing skills that can communicate creatively and in an engaging manner
  • Understanding of earned and paid media strategy and experience creating media plans
  • Outstanding interpersonal skills and superior client service skills
  • Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team
  • Be detail oriented with an ability to focus on the larger picture
  • Provide sound counsel and be comfortable providing editorial and response recommendations to clients
  • Ability to collaborate and communicate effectively with internal and client teams at all levels
  • Golinis proud to be an Equal Opportunity / Affirmative Action employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, sexual orientation, gender identity, national origin,citizenship, disability or protected veteran status.

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