French Copywriter
Laura Canada
Laval, QC, CA
1d ago

Role Summary

Responsible for creating brand-appropriate and compelling eCommerce copy for all products on the Website. Promotes our brands, consistent with target customer, meeting business objectives and user goals.

Critical functions

  • Responsible for all product copy. Research products, materials, style trends and other details to develop adequate background for the writing of copy.
  • Collaborates with eCommerce, Marketing and Merchandising teams to create compelling content that supports overall business needs by driving strong online brand identity.
  • Such content will be created for various communication channels, including but not limited to :

  • Emails
  • Digital marketing banners
  • Social media content
  • Works closely with multiple stakeholders to define the copywriting guidelines for Marketing team including :
  • Copy standards that reflect Laura and Melanie Lyne brand standards
  • Voice of the brand tone (do’s and don’ts)
  • Maintains and updates eCommerce Website policies, terms of use, researching industry practices where applicable.
  • Ensures timelines are met and manages process issues with teams to ensure timely and efficient delivery of information.
  • Continually strives to understand the business needs of each project combined with effective, unique copy.
  • Requirements

  • Bachelor’s degree in Marketing / Communications related discipline
  • Exceptional French creative writing and editing skills
  • Previous copywriting experience in retail or ecommerce (an asset)
  • Strong conceptual thinking
  • Ability to take direction and critique
  • Passionate about fashion
  • Ability to collaborate with a team and also work autonomously
  • Ability to understand / apply / maintain brand tone of voice
  • Ability to write in multiple voices, and work across multiple brands concurrently
  • Impeccable spelling / grammar
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