Dealer.comprovides an integrated platform of Advertising, Website and ManagedServices products which allow OEMs, dealer groups, retailers, and agenciesto leverage advanced digital technology and data to better engage and connectwith their customers.
The company practices a deep commitment to its culture ofinnovation, with a focus on health and wellness, making it one of the mostdesirable places to work, and a valuable partner for automotive retailers.
InCanada, Dealer.com is managed by Dealertrack Canada. For more information,visit .
Job description :
Weare looking for a talented, multi-faceted SEO Analyst to join our DigitalSolutions team.
Actively participate in keyword research, demographic research, content research and analytics of client websites
Follow requirements for SEO implementation process for newly onboarded clients
Reach out to clients to develop internal requirements for the intake process
Participate in enhancing process efficiency
Drive key business outcomes by executing SEO projects including keyword research, link-building, content development and site architecture
Monitor and report on SEO campaign performance using SEO platforms and software
Provide insightful analysis and commentary addressing KPI trends and progress
Provide actionable recommendations aimed at addressing gaps in performance
Improve Dealer’s site performance using white-hat SEO strategies.
Analyze and evaluate website performance including, but not limited to organic visits, visitors, form submissions, conversion rate, bounce rate and viability to determine level of client performance and identify areas of opportunities
Reinforce value of service by communicating with Dealers to discuss SEO campaign
Communicate to the Sales team and management on project developments, timelines and results
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Participate in SEOstrategy discussions, bringing to the table existing reports with managementwith areas of opportunities for existing clients
Bilingual, English and French (verbal and written)
BA or BS in relevant field, or an equivalent combination of experience and training
3 years of experience in Search Engine Optimization, specific to e-commerce conversion
Experience or exposure to Search Engine Marketing (SEM)
Passion for SEO and internet marketing, solid understanding of online consumer journey
Proficiency in MS Excel, PowerPoint, Word and HTML
Knowledge on latest Google algorithm changes i.e. Panda, Penguin, Hummingbird and Pigeon
Experience with website analysis using variety of analytics tool including Google Analytics
Experience with 3rd party tools i.e. Copyscape, Majestic, SEO, Google Webmaster, Google Trends, Moz Pro and SEM Rush
Must be collaborative, friendly, creative, entrepreneurial and passionate about the automotive industry with respect to e-commerce & technology.
Must be able to communicate effectively with internal and external client stakeholders maintaining a business mindset while speaking to key technical items
Whatwe Offer :
Amazing benefits : 5 weeks paid vacation per year; Generous Insurance plan (medical, dental, life, disability); RRSP contribution plan;
Venngo Discount programs; and much more!
Fast paced, multicultural work environment
Career pathing opportunity for development and advancement within Cox Automotive family of companies
Opportunity for involvement with local communities though company sponsored volunteering program
Cox Automotive Canada was named one of Greater Toronto's Top Employers
At Cox Automotive Canada, our employees are our greatest resource!