UX Content Lead
The Great-West Life
CA-ON-London
4d ago

Role Description

We’re looking for someone to lead technical content and digital messaging that enables us to create consistent digital copy.

Expanding on existing content strategy, you’ll lead a team of UX editors to continue a plain language approach to digital copy that evolves the ideal end-

to-end customer experience across multiple digital labs.

You’re the ideal candidate because you not only excel at strategizing and creating effective technical content, you’re great at partnering and influencing key stakeholders and decision-

makers on the right content approach. You seek to understand the various and sometimes contrasting needs of different stakeholders (customers, advisors, business teams, legal, compliance, marketing, etc.

Ensuring that content is accessible is an organic part of your work. And you understand the need for, and thrive on working iteratively and collaboratively with subject matter experts and decision-

makers to find the right balance between technically correct and user-friendly.

You also know what it takes to lead and motivate a team of copywriters to create crisp, consistent and user-friendly digital content across multiple projects and across multiple offices.

Accountabilities :

  • Lead, mentor and coach technical / UX copywriters to create top-notch content that adheres to standards
  • Manage copy team for high performance and continual learning
  • Adapt, build on and execute end-to-end content strategy for multiple digital platforms
  • Guide and edit copy based on a project’s goals, aligning to create consistency across different projects
  • Work alongside key partners to understand business, regulatory and corporate requirements, and balance those with user needs
  • Recommend and influence copy usage within a UX and design-thinking context
  • Distill complex financial / technical content and jargon into user-friendly content with a plain language approach
  • Ensure digital copy (UX text, product messaging, landing pages, emails, etc.) for different projects adheres to the content strategy and style guides
  • Help shape and participate in customer research and apply insights to generate content design and copy that serves customers and delivers customer delight
  • Work with various teams to establish priorities and secure approvals
  • Responsible for content compliance with AODA and other accessibility standards
  • Collaborate with UX architects, designers, animators, strategists and researchers
  • Contribute to the development and maintenance of governance guidelines for digital copy
  • Work closely with designers and front-end developers to maintain site standards with regards to digital copy
  • Educate cross-functional partners on the role of plain language writing and content strategy throughout the product development process
  • Must be willing to travel between our London and Toronto offices on a frequent basis (roughly two days per month but possibly more frequently in the early days) and occasional travel to Winnipeg.
  • Qualifications and Competencies :

  • 7+ years of experience in technical communications, content design, content strategy, or related field in digital
  • Excellent writing skills with an emphasis on digital writing
  • Strong facilitation and negotiation skills
  • Ability to interpret various stakeholder and user needs and translate them into compelling online copy
  • A strong listener and influencer
  • Curiosity and commitment to testing new ideas and innovating to drive business results
  • Self-motivated, organized and able to multitask and prioritize jobs to meet deadlines
  • Experience navigating compliance and market conduct concerns
  • Experience working with content management systems, including analytics tools an asset
  • Understanding of SEO strategy and principles
  • Discover your opportunity . Apply today!

    Great-West Life offers competitive compensation, great benefits such as medical, dental, life insurance, wellness account and personal days not to mention onsite cafeteria and fitness facilities.

    If you’d like to join our team submit your information online and introduce yourself.

    Together Great-West Life, London Life and Canada Life serve the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.

    As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings.

    We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

    We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

    We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

    Great-West Lifeco would like to thank all applicants, however only those who qualify for an interview will be contacted.

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